Luciano Crestani

I was born in the province of Varese in 1971. My great sporting loves have always been cycling and football, specifically Pro Vercelli, which, like cycling, best represents passion combined with the desire to never give up. For twenty years, I've been working in advertising related to the world of cycling in all its forms. I decided to take on the challenge of a publishing project that was new in content and presentation. I did so also because I met the right people along the way—friends before colleagues.