2025 promises to be a pivotal year for ABUS, a leading safety company and a benchmark in road cycling. With an ongoing commitment to innovation, quality and athlete protectionThe brand further strengthens its presence on the international scene through new and prestigious collaborations. The new partnerships and the confirmation of established alliances highlight the continued growth of ABUS among the protagonists of world competitions.
ABUS helmets, entirely made in Italy, represent excellence in the sector thanks to a perfect combination of safety, lightness and aerodynamics. Attention to detail and the use of the most advanced technologies allow us to meet the needs of the most demanding cyclists., ensuring high-level performance.
Among the prominent collaborations confirmed for 2025, the historic partnership with the Movistar Team continues with enthusiasm. The Spanish team, one of the most prestigious in the WorldTour, will continue to face the season with the latest generation ABUS helmets, synonymous with reliability and top-level protection. The Euskaltel-Euskadi team also renews its trust in ABUS products, strengthening the bond between the brand and its leading professional teams.
One of the most significant innovations concerns the partnerships with Alpecin-Deceuninck, one of the most competitive emerging teams in international cycling. As Security Partner, ABUS will provide athletes with advanced safety solutions, both in competition and in training, adapting to the needs of increasingly faster and more high-performance cycling.
Ambassadors and new challenges
In addition to road racing, ABUS extends its commitment with a network of top-level ambassadors. Alejandro Valverde e Alessandro ballan, icons of world cycling, will continue to represent the brand, testifying to the values of excellence and innovation. Alongside them, Omar Di Felice, a specialist in extreme adventures, will test the helmets in the most difficult conditions, proving their reliability even in the most challenging adventures.
2025 will also see ABUS's increased involvement in the world of gravel and bikepacking, disciplines that are growing rapidly among two-wheel enthusiasts. In Italy, Pietro Franzese and Virginia Cancellieri will be among the main interpreters of this trend, taking the brand on journeys that combine exploration and technology.
With an increasingly wider and more diversified range, ABUS continues to invest in the safety of professional and amateur cyclists, with the goal of improving every two-wheeled experience. Thanks to a combination of experience, innovation, and passion, the company has established itself as a global benchmark, ready to make its mark in the 2025 season as well.
Since 1924, ABUS has stood for safety. The German company is recognized for the quality, reliability and durability of its products., offering innovative solutions for home, commercial, and mobile security. The ABUS Group includes ABUS August Bremicker Söhne KG, ABUS Security Center GmbH & Co. KG, and ABUS Pfaffenhain GmbH. Headquartered in Wetter an der Ruhr, it operates globally.
