2025 is proving to be a truly important year for Bianchi. From an "anagraphic" point of view, The Treviglio-based company has just reached the prestigious milestone of 140 years since its foundationA birthday celebrated on the occasion of the recent Milan-Sanremo with a limited edition of the top-of-the-range models Other RC e Specialissima RC.
Today Bianchi is already looking towards new challenges in the development of new products and expansion into new markets. To be able to overcome these challenges, Salvatore Grimaldi, President and owner of FIV Edoardo Bianchi SpA., has decided to appoint Alberto Cavaggioni as the company's new General Manager and CEO. This appointment took effect on March 17.
International experience
Born in Milan in 1977, Alberto Cavaggioni brings 25 years of experience to Bianchi, with a strong international focus, having held positions in Europe, the United States, and China in the industrial, automotive, and engineering consultancy sectors. Significant stages of Cavaggioni's journey are linked, above all, to Italian brands of great history and prestigeOver the years, he has held the roles of Marketing Director for Iveco, EMEA Head of the Alfa Romeo brand, Maserati for Europe and China, and later CEO of RINA Consulting, Italy's leading engineering consultancy firm, part of the RINA Group, founded in 1861.
Here are Alberto Cavaggioni's first words after his appointment: «I am proud and excited to embrace this new challenge in Bianchi, a brand synonymous with Italian excellence, characterized by an extraordinary history. The cycling market is undergoing a profound transition that Bianchi, thanks to the passion and expertise of its people, and our iconic products, will be able to adapt to grow and achieve the role it deserves. Only with a great team can ambitious goals be achieved.».
Welcome to Bianchi
It could only be Salvatore Grimaldi who symbolically welcomed Alberto Cavaggioni into Bianchi.
«After an important transformation phase, characterised by the creation of the new factory – declared Grimaldi – a fundamental pillar for the future of Bianchi, Our 140th year of history marks the beginning of a new chapter which must be full of ambition and passion, with the sole goal of growing while continuing to be the brand that represents cycling in the world. In Alberto we are convinced that we have found the person who will lead Bianchi to write a new chapter of success in our centuries-old history."
With the arrival of Alberto Cavaggioni, Bianchi aims to open a new important phase following the completion of the new factory in Treviglio, inaugurated on June 4, 2024, one of the most modern and cutting-edge plants in the world. The aim of the new course will be to continue to make Bianchi evolve in Europe, with a particular focus on North America, Asia, and China. A long-term project, centered on customers—Bianchi brand enthusiasts—and the sales network, a key component in selling every Bianchi model.
