The passion for cycling and Italian wine excellence will meet again in the 2025 edition of the Giro d'Italia, thanks to the renewal of the historic partnership between Astoria Wines and the Corsa pink. A bond born in 2012 and which over the years has become a symbol of the celebration on the podium, with Treviso sparkling wine celebrating the stage winners and holders of the most coveted jerseys.
For the fourteenth consecutive year, Astoria has been confirmed as the “Official Sparkling Wine” of the Giro d'Italia., with its unmistakable three-liter Jeroboam bottles ready to be uncorked at every stage: from the Maglia Rosa to the Ciclamino, from the Azzurra to the Bianca, every day the toast is strictly made in Treviso. Making the 2025 edition even more special was the departure from Albania, an occasion that prompted the company to create a dedicated official bottle, with a celebratory “Shqipëria” label, which has already become a must-have among enthusiasts: over 15.000 pieces sold in the first few months.
Beyond the borders
Cycling, a popular and internationally followed sport, has proven to be a strategic vehicle for promoting the Astoria Wines brand around the world.
«In these years – declared the CEO of Astoria Wines Philip Polegato – We have brought our sparkling wine throughout Italy and well beyond national borders, thanks also to large departures from abroad. Israel, Hungary, Denmark and today the Balkans are markets where the visibility obtained with the Giro has made the differenceThe stop in Albania has generated great enthusiasm and is opening up new commercial avenues for us."
Sustainable innovation
But it's not just a question of visibility. Astoria is a company that has made sustainable innovation one of its hallmarks: In 2024, it introduced the first green cap made of bioplastic obtained from sugar cane to the market, used in the official Giro bottles. A choice consistent with the brand's growing focus on the environment and new consumer sensitivities.
And for those who love a light toast, Astoria was also a pioneer in the “Low Alcohol” front, bringing its “9.5 Cold Wine” to the podium in 2012, a brut sparkling wine with an alcohol content of just 9.5%, which has become a benchmark in the segment.
The symbolic moment of the 2025 edition will be May 25th, when the Giro caravan passes in front of the headquarters of Astoria in Refrontolo (Treviso), during the stage that will take cyclists from Fiume Veneto to the legendary Monte Grappa climb, finishing in Asiago. A tribute to the long-standing partnership between the Giro and a brand that has successfully combined quality, style, and a passion for great cycling.
The official bottles of the 2025 Giro d'Italia are available online at www.astoriawineshop.it, ready to be uncorked by fans, collectors, and cycling enthusiasts.
