In Reggio Emilia, the last Sunday of November has taken on a special meaning for those who truly love cycling. Every year, at the XPC headquarters of Beltrami TSA, the Open House appointment is renewed, two days that bring together enthusiasts, international brands, and industry professionals. The 2025 edition, held on November 30th and December 1st, It has once again confirmed the value of an event that has become a point of reference for those who want to understand the new market trends and intercept technical innovation.
From the early hours of Sunday, the atmosphere was one of great occasion. The doors opened to a steady stream of cyclists, families, young athletes, and onlookers. The atmosphere was welcoming, dynamic, without barriers: an environment that told the story of cycling through objects, stories, materials and technologies.A place where anyone could get up close to the products, ask questions, experience the latest innovations firsthand, and speak directly with the people who design and use them every day.
A Sunday dedicated to the general public
The first day, aimed at enthusiasts, was a success in terms of participation. The XPC “showroom” has become a living space, in which the 2026 novelties distributed by Beltrami TSA have attracted the interest of professionals and cyclists of all levels. Workshops were held in the three rooms set up for the occasion, technical meetings and in-depth sessions designed for those who wanted to gain a concrete understanding of how an increasingly sophisticated sector operates.
The sessions weren't just presentations. They were real conversations. Corima technicians opened the day by explaining how high-performance carbon wheels are created. and what processes can transform a lightweight structure into an effective and reliable product. Next, Santa Madre brought sports nutrition to the forefront, transforming the room into a small laboratory featuring nutritional strategies, real-world cases, energy gels, and bars. The goal was to explain why a seemingly minimal detail can change an athlete's performance....
Sunday also saw the participation of numerous brand partners. Sram took a closer look at the road, gravel, and MTB groupsets, introducing technical details that anticipate next year's trends. Hutchinson showed off some of the most anticipated new features for 2026. Next up were Muc-Off, Lezyne, CeramicSpeed, BMZ, and Feedback, each offering a different perspective on materials, lubrication, electronics, and maintenance tools.
Outside, a colorful and lively gymkhana involved adults and children. The area has been transformed into a small cycling playground, recreating the more playful and inclusive side of cycling..
The most exciting moment of Sunday came in the afternoon, when the Open House stage hosted the awards ceremony for the Mini Giro Reggiano 2025. The public was also able to listen to speeches from the Provincial Committee of the Italian Cycling Federation and the managers of the Beltrami TSA team, who presented the projects of the Gran Fondo “TSA Beltrami Challenge” circuit. An opportunity to showcase the work that goes on behind the scenes, which often doesn't emerge on social media but which builds the identity of a company and a territory.
Monday dedicated to professionals
The second day, Dealer Day on December 1st, had a different, more technical and vertical focus. Reserved for retailers, the press, and industry professionals, it represented a moment of advanced training. We talked about commercial strategy, product management, trend analysis and new technical previewsThe atmosphere was professional but not impersonal: the value of the direct encounter remained central, as always. The final light lunch closed the day with a networking moment in which future collaborations were discussed., of new opportunities and synergies between brands.
What remains of this edition of the Beltrami TSA Open House is the quality of the connections created. In a fast-paced industry and a rapidly changing market, Beltrami TSA is able to offer an authentic space in which to pause, observe, listen and discussA place where innovation isn't just a product, but a dialogue.
Who is Beltrami TSA?
Beltrami TSA is today one of the leading Italian distributors of high-end bicycle components and accessories. For over 30 years it has collaborated with some of the most prestigious brands in the sector, supporting the diffusion of advanced technologies and innovative productsThe company stands out for its efficient logistics system, thanks to two automated vertical warehouses and cutting-edge management software that guarantees rapid and precise service all year round.
"Even though we're a family-run business," Graziano Beltrami recalls, "a focus on innovation has always been in our DNA." This vision is also reiterated by his brother Marco: "Our philosophy is based on the technical nature of the product. We are always looking for innovative and different solutions, to offer customers cutting-edge technologiesIt is this consistency that has allowed us to gain the trust of over 2.000 active customers in Italy."
The 2025 edition of Open House further confirms this identity: an event that unites technique, passion, and people. An event that showcases cycling today and tomorrow.
