For Biotex, customer relations and the wider cycling community are key to corporate governance. This "consumer focus" has prompted the Faenza-based brand to launch a significant communication effort. We all know how complicated it has become to find materials for companies. So Biotex has decided to notify all its customers about the difficulties in terms of material supply and therefore delays in warehouse assortment.
For Christmas? Order early...
"If you're planning to buy Biotex clothes for yourself," this timely announcement read, "or perhaps as a Christmas gift, don't wait too long. The risk is that the items you want are no longer available and that restocking may take longer than usual.We are a company that invests and carefully selects raw materials to create top-quality technical garments. Products that can be of great support to those who practice outdoor sports, especially in the winter. There are also supply difficulties in our sector, In addition, we must consider that in this period we have many requests both from our retailers, in Italy and abroad, as well as on our online shop."
What could happen?
«What we want to highlight – they explain to us from Biotex customer care – is that It may happen that some of our products are out of stockWe probably won't be able to guarantee immediate replenishment. Last year we actually had a considerable increase in sales, especially in the months of November and December. Everything is quite normal, considering the holidays and the period, with temperatures dropping and therefore the need to wear a quality technical garment able to retain heat and expel humidity."
Advice to customers
«It must be taken into account that some items, let's imagine the best-selling ones, that is, those that more reflect the Biotex philosophy, they will inevitably run out. This is normal during this period. We will do, indeed we are already doing, everything possible to guarantee availability but unfortunately it doesn't depend only and exclusively on us.
Our advice? To put it bluntly... don't wait too long. For anyone interested in a specific item that is currently unavailable, we suggest not waiting weeks.We recommend not waiting until Christmas, as it may no longer be available due to the inevitably long restocking times.
