Canyon recently announced a double equity investment that will help expand its presence in the United States. The first investor is LRMR Ventures, the business group of world basketball icon LeBron James and Maverick Carter, a businessman specializing in sports marketing. The other investor is SC Holdings: a private equity firm based in the United States, which deals with market-leading brands.
The new investors will join the company's current shareholders, including majority shareholder Groupe Bruxelles Lambert and Canyon founder Roman Arnold.
A turning point
Canyon is at a truly important moment in its history. A moment that we could define as breakthrough with numerous growth factors, including health and wellness, sustainable mobility and online distribution.
The company continues to expand its international presence through its role as a leader in innovation, in technology and performance in the bicycle industry. Today Canyon can be considered a point of reference in all competitive and recreational disciplines of road cycling, gravel, mountain biking and urban. At the same time, The German company is focusing on new growth areas by expanding its service offering and further developments in the field of e-bikes, bicycles urban and connectivity.
The word to the protagonists
Canyon founder Roman Arnold commented on the addition of the new investors: “Although we weren’t actively seeking new investors, LRMR and the SC Holdings team immediately understood our mission to create the most innovative and influential bicycle company in the world. Their passion for what we are building will make them essential members of our team».
Roman Arnold's words were echoed by the initial statements made by Maverick Carter on behalf of LRMR Ventures: «As a passionate cyclist and storyteller, I'm thrilled to partner with CanyonThe quality of the products, the strength of the brand and the unique sales model create many exciting opportunities that we want to be a part of."
Jason Stein speaks
We close with the words of Jason Stein, founder and managing partner of SC Holdings: «For over 20 years, Canyon has been a leader in the cycling industry and a pioneer in direct-to-consumer e-commerce.From professionals to everyday cyclists, the impact on sport and culture is visible everywhere. We are honored to collaborate with Canyon, GBL and LRMR and help capture growth opportunities in the United States».
Alongside the addition of new investors, Canyon is further strengthening its digital capabilities with the appointment of YouTube Chief Business Officer Robert Kyncl to its board of directors.
