The collaboration between DMT and RCS Sport & Events is further strengthened. The Verona-based cycling footwear company will continue to be a key player in major competitions. consolidating its presence as “Official Partner” and “Official Shoe” of three iconic races on the WorldTour calendar: Strade Bianche, Milan-Sanremo and Il Lombardia.
But DMT's commitment will not be limited to professional events. The brand will be alongside RCS Sport & Events also for amateur competitions, such as the Gran Fondo Strade Bianche and the Gran Fondo Il Lombardia scheduled for October 12, 2025, events that every year attract thousands of cyclists from all over the world.
In addition to the strong media exposure guaranteed by the race routes, DMT will be present with its own exhibition "truck" in the Expo Villages, but also at the finish line of the Milan-SanremoHere, enthusiasts will be able to see up close and test the brand's footwear, chosen by champions such as Tadej pogacar, Juan Ayuso, Elia Viviani and many others.
Three classics… the history of cycling
Strade Bianche, despite being a relatively young race (born in 2007), has already become one of the most fascinating races on the calendar, so much so that it is known as the “sixth Monument”. The dirt roads of the Crete Senesi and the iconic finish in Piazza del Campo, in the center of Siena., have always made it a one-of-a-kind competition.
The Milan-Sanremo, nicknamed the “Classicissima”, is the first Monument of the season and, at nearly 300 kilometers, the longest on the calendar. Its conclusion, with the ascents of the Cipressa and the Poggio, is synonymous with excitement and twists right up to the final meters…
Completing the trio is Il Lombardia, the “Classica delle Foglie Morte,” a race reserved for climbers, who challenge each other on a challenging course in what represents the last major event of the international cycling season.
«We are really happy to renew our partnership with RCS Sport for the current 2025 season as well – said Dante Luisetti, General Manager of DMT – Taking part in events such as Strade Bianche, Milano-Sanremo and Il Lombardia means being present at the heart of great cycling.These races are a hallmark of our sport and reflect the values of innovation and quality that have always guided DMT. Thanks to this renewed collaboration, DMT consolidates its presence in elite cycling, confirming a role of reference for athletes and enthusiasts from all over the world".
