GoPressia, a name that has been resounding in the cycling scene since 2014, has raised the curtain on its jerseys for the 2026 season, confirming the “pop” visual identity and the growth strategy in the technical cycling clothing sector.
Stefano Fasoli's Verona-based brand was officially founded in 2014 with a clear goal: to dress teams. But its founding is part of a much broader story. The company rose from the ashes of Sant Luis, a Verona-based company producing casual men's sports footwear founded in 1988.
The GoPressia brand represents the evolution of the company's know-how applied to technical cycling clothing. A significant growth that today sees a pool of around 60 athletes between road and mountain bike specialties, accompanied by numerous sympathetic cycle tourists.
R08, the 2026 jersey
The centerpiece is the R08 team jersey, and for the 2026 season, the dominant color is the brand's signature turquoise. Defined as the collection's "must-have."
R08 is a technical racing garment from strong “race” lines that present a renewed and captivating design. Low neck for maximum aerodynamics and sleeves featuring embossed stripes, while the fabric is mainly a stretch fabric. The sides are made of lightweight, very breathable and almost transparent materialIdeal for maximum performance. The back pockets are finished with a reflective trim to increase visibility and safety. A concept the Veronese brand holds very dear.
In addition to the custom R08 line, GoPressia offers the Legendary line. A collection dedicated primarily to the neutral market and e-commerceA line that fits more comfortably without sacrificing style.
A commitment in the territory
GoPressia's commitment goes beyond clothing, however. The company is a leading organization of amateur events, with four races in the province of Verona scheduled for 2026:
- Bassona Cycling Cup: a two-day criterium event.
- Caprino-Spiazzi: an uphill race.
- Kimor Trophy in Pescantina.
- Gravellata degli Arusnati: a gravel cycling tour based at the Pescantina Velodrome.
Young riders people and gravel
The brand's future goals are clearly defined. They are highly ambitious and focus on new trends and the growth of future generations of cycling.
GoPressia thus aims to strengthen its presence among the "new generation" by providing clothing to youth teams, particularly in the under-23 and junior categories. The intention is to also dress the very young and rookies in garments that, while maintaining a youthful focus, offer a more technical fit. This is to respond to the need to develop and support generational turnover.
Another area of expansion is the gravel world. The goal is to create a clothing line completely detached from the road, and focused on a niche but rapidly growing segment. GoPressia aims to outfit not only cyclists, but also non-cyclists. Always with “underground” products but which are exclusively dedicated.
With a solid historical foundation and a keen eye for technical innovation and new trends, GoPressia is positioning itself as a brand to watch closely in the Italian cycling scene.
