The Italian Bike Festival, the leading Italian event for the bicycle sector, has chosen YES! Agency, a member of UNA (United Communication Companies), as a partner for press office and public relations activities for the next 2025 edition. The collaboration is part of a broader agreement with Movestro, a company specialized in organizing fairs and events, particularly in the Bike Industry.
The IBF, conceived and organized by Movestro, stands out as one of the most important events on the international cycling scene. The festival aims to be meeting point privileged among companies, enthusiasts and the media, offering a unique experience that goes beyond the simple exhibition. The event takes place at the prestigious Misano World Circuit "Marco Simoncelli" of Misano Adriatico (Rimini) and welcomes a heterogeneous public, with a program full of activities ranging from bike tests to competitions, from thematic talks to exhibitions.
The 2024 edition saw record numbers: over 600 participating brands from all over the world, spread across an exhibition area of 60.000 square meters, and 57.000 visitors. These extraordinary results lay the foundations for a further leap in quality in the 2025 edition, thanks to the strategic support of the YES! Agency.
Expand the community
The main objective of this new collaboration will be to broaden the media reach of the Italian Bike Festival, involving an ever wider audience and highlighting key issues such as sustainable mobility, Cycling tourism and sport as a tool for inclusion and aggregation.
"We are thrilled to have been chosen by Movestro and the Italian Bike Festival as a strategic partner for their 2025 communications activities," said Paolo Biffi, CEO of Agenzia YES!. "This partnership represents a great opportunity for us: IBF is a unique event that combines sport, innovation and entertainmentWe will work to strengthen its positioning and consolidate the community through targeted communication aligned with its values."
Thanks to an integrated and synergistic approach between specialized and generalist media, YES! Agency will focus on promoting the many initiatives proposed by the IBF. Among these, experiential activities, sector innovations and projects in favour of sustainability and cycling tourism stand out.The agency therefore positions itself as a strategic partner to support the IBF in its increasingly significant growth, consolidating its role as Italy's leading biking event organization.
