The 2024 season of the Italian Bike Festival has already begun. The seventh "round" of the major international event dedicated to the world of cycling and slow mobility, organized by Taking Off with the concrete support of APT Servizi Emilia-Romagna, will in fact take place next year from Friday 13th to Sunday 15th September 2024. And for the third consecutive time the Italian Bike Festival will be organised within the functional Misano World Circuit in Misano Adriatico (Rimini).
Italian Bike Festival, an authentic “outdoor” fair with free entry that lo last September attracted over 53.000 visitors, has thus consolidated its position as a true point of reference for enthusiasts, buyers, and industry professionals. This is thanks to its innovative exhibition format, the opportunity to participate in bike tests organized by exhibiting companies, and a comprehensive program of in-depth meetings and dynamic educational activities designed to fully engage enthusiasts and families alike.
Italian Bike Festival has confirmed itself as an extraordinary opportunity to generate networks, to strengthen its ties with the general public and to present its new products to the market.
Dizzying numbers
In detail, the numbers of the last 2023 edition were truly impressive: over 600 brands present, 17 countries of origin of the exhibitors, more than 25.000 bike tests carried out during the event, 300 accredited media, 20 in-depth meetings were held within the Arena Talk Turismo involving over 50 qualified speakers from the world of cycling.
Over 50% of the public came from Emilia-Romagna, Friuli Venezia Giulia, Veneto, and Trentino-Alto Adige. 10,5% came from Lombardy, Piedmont, Val d'Aosta, and Liguria. 29,3% came from Tuscany, Umbria, Lazio, and Marche. The remaining 6,1% came to Misano Adriatico from the regions of Central and Southern Italy and the islands. International visitors accounted for 4% of the total, with visitors from Spain, the United Kingdom, France, Germany, the Netherlands, Belgium, Sweden, and Denmark. The peak attendance was recorded on Saturday 16 September with 22.000 guests!
Confirming itself as an unmissable event for shopkeepers, industry professionals and professional operators, The 2023 edition of the Italian Bike Festival also gave voice to the industry with the General States of the BicycleThe final leg of the Be Off-Cycling Meeting Hub series, four roundtables featuring twenty-six speakers discussing the Bike Economy, Sport, Smart City, and Lifestyle. Counting live streams and subsequent viewings, the event has surpassed 1.200 views to date.
