It ended just a few days ago the usual appointment with the Cycle ShowA beautiful event-show, 100% dedicated to cycling in all its forms, staged from 21st to 23rd April in the extraordinary London setting of theAlexandra palaceMB Wear was also present as an exhibiting company: the Veneto company operating in the cycling clothing production sector, founded and coordinated by two former professional riders: Tiziano Dall'Antonia and Marco Bandiera (opening with Tom Boonen, with whom he raced at Quick Step).
Marco Bandiera and Tiziano Dall'Antonia, the two founders and owners of MB Wear MB Wear's display during the Cycle Show
Marco Bandiera and Tiziano Dall'Antonia, the two founders and owners of MB Wear MB Wear's display during the Cycle Show
Back to the origins
This year's Cycle Show marked a significant milestone, with the event returning to the NEC, in the heart of London, after 10 years. Furthermore, The launch of the new London eBike Festival powered by Shimano Steps was also a great success., organized to coincide with the London event. The Cycle Show combines indoor exhibitions and theatrical performances with some of the biggest names in world cycling. Furthermore, great importance is given to the possibility of carrying out product tests in the areas specifically organised around the exhibition location, represented by the park of Alexandra Palace… also famous for offering one of the best views of the London skyline!
«Being present at the Cycle Show in London – Tiziano Dall'Antonia confided to us – it represented a particularly important step for usWe have in fact developed a very rich collection, both for the summer, the Gravel, but also for what will then be the winter 2022/2023 which we will present at the fair euro Bike this year scheduled for Frankfurt in mid-July."
So you'll also be in Germany: we understand that you're paying close attention to foreign markets...
That's right. At MB Wear we wanted transfer our decades of experience into the world of professional cyclingWe believe this represents a true strength of the brand, along with its style and personality. MB Wear is a brand born with the goal of providing sportswear characterized by the highest quality raw materials capable of guaranteeing comfort, resistance, and durability over time. When performance is high, it's the details that make the differenceThis is precisely the motto, the guiding principle that motivates us every day. And we truly look forward to making our products and our philosophy increasingly known in foreign markets as well.
