Starting from February, MMR Bikes has announced the activation of the new commercial partnership with Fina Bike, which becomes the exclusive distributor of the Spanish brand on Italian territoryThis collaboration marks a significant step in the consolidation of MMR in the Italian market thanks to the experience and professionalism of the team led by Rosario Fina.
«After meeting Rosario and his team – said Ely Álvarez, Chief Sales Officer of MMR – and visiting their facilities in Sicily, We at MMR are convinced we have found the ideal partner to strengthen our presence in Italy. Their many years of experience distributing major brands, combined with a deep understanding of the cycling industry, make them the perfect ally to build a solid network that is true to our values. We have full confidence in this collaboration. and we are confident that, working together, we will achieve significant and sustainable growth in the Italian market."
Rosario Fina, founder and CEO of Fina Bike, also expressed great enthusiasm for this partnership. "This agreement," the former Sicilian professional remarked, "represents an important step in our expansion in Italy. We are thrilled to distribute MMR, a brand with enormous growth potential, and will do our best to optimize the results.Our experience in the Italian market will be essential to making the quality of MMR products known and appreciated."
Innovation and performance
MMR Bikes has established itself as one of the emerging brands in the design and manufacturing of high-performance bicycles. The Spanish brand is synonymous with innovation, quality and excellence: values that have led to international recognition and to the creation of collaborations with important professional teams.
The brand is known for its sponsorship of Team Caja Rural–Seguros RGA and Team Nesta-MMR, two important entities in the world of competitive cycling. Furthermore, MMR is committed to the growth and training of young talents through the MMR Cycling Academy, founded by Olympic champion Samuel Sánchez. In 2024, the Academy celebrated the professionalization of two of its athletes, Markel Beloki (Education First-EasyPost) and Samuel Fernández (Caja Rural-Seguros RGA), demonstrating the effectiveness of its training program and the development of promising young athletes.
Fina Bike, founded and managed by Rosario Fina, is a company specializing in the distribution of racing bicycles, mountain bikes, accessories, components, and cycling clothing. With over 15 years of experience, the same company has built a solid reputation in the sector, standing out for its expertise and reliability. Thanks to this new partnership, Fina Bike will not only strengthen MMR's presence in Italy, but will also help consolidate customer loyalty and expand the brand's distribution network.
