Pinarello marks its return to the Giro d'Italia as the official bicycle of the Corsa Rosa, reaffirming its central role in the history and evolution of cycling. The current edition of the Giro, the 108th, kicked off in Durrës, Albania, on Friday, May 9th, and concluded amidst applause in Rome on Sunday, June 1st. But it will be stage 14, scheduled for Saturday 24 May, that will represent a symbolic and deeply emotional momentThe departure will take place from Treviso, the hometown of the brand, with the Km 0 positioned in front of the historic headquarters of Pinarello.
This return to the roads of the Giro is not just a visibility operation, but an authentic tribute to the history and passion that animate the brand founded by Giovanni Pinarello. A brand that has written indelible pages in world cycling and which, in 2025, also celebrates the 50th anniversary of the first victory in a Grand Tour. It was 1975 when Fausto Bertoglio won the pink jersey riding a Pinarello, beginning an epic filled with triumphs.
Over the decades, Pinarello has collected 30 Grand Tour victories, becoming the most successful bicycle manufacturer in history. Among the most iconic successes at the Giro d'Italia are those of Chris Froome (2018), Tao Geoghegan Hart (2020) and Egan Bernal (2021). Without forgetting the two consecutive victories by Miguel Indurain, brand ambassador, in the two-year period 1992-1993, and Chioccioli the previous year.
Design and research
The bond between Pinarello and the Giro d'Italia goes beyond the sporting result: it is a true cultural and identity pact with the territory, the teams, and the fans. Every single bicycle signed by Pinarello It is in fact born from a fusion of cutting-edge design, precision engineering and a constant search for maximum performance, elements that are reflected in every curve, every climb, every sprint faced along the Corsa Rosa route.
"We are deeply proud to once again be the official supplier of the Giro d'Italia," commented Fausto Pinarello, President of the company. "This race is part of our DNA. We have always believed in innovation at the service of beauty, and the Giro represents the perfect stage to express this philosophy. Returning means honoring our past, but above all looking to the future with ambition."
With its official participation in the 2025 Giro d'Italia, Pinarello renews its vocation: to be not just a bicycle manufacturer, but an authentic living symbol of Italian cycling culture, capable of inspiring athletes, enthusiasts, and new generations.
