Rudy Project, an Italian brand specializing in sports eyewear and high-performance helmets, has officially launched direct distribution of its products in Switzerland. The decision marks an important step in the brand's internationalization strategy born in Treviso in 1985 and now present in over 60 countries.
With a portfolio of over 1.000 product codes, and an offering that ranges from sports sunglasses to vision solutions for athletes, Rudy Project has over time gained a leading role for professionals and outdoor sports enthusiasts, Cycling, triathlon and skiing. Switzerland has long been a strategic market for the brand, thanks to a demanding clientele, sensitive to design, technology and Made in Italy quality.
Starting direct distribution allows you to strengthen your relationship with B2B and B2C customers, offering a more complete range of products and a fast, multilingual internal customer service. The official website rudyproject.com is already available in German, French and Italian, and e-commerce is operational throughout the country.
A structured sales network
Rudy Project has already consolidated a presence in over 150 Swiss stores, especially in the German-speaking part, with a distribution equally divided between specialized opticians and sports shops. The new commercial structure includes the introduction of four dedicated area managers: Simone Pozzi for the Italian-speaking Canton of Ticino and Grisons, Sven Biermann for German-speaking Switzerland, Pierre Bajeaux and Jean Christophe Lebey for Romandie.
This organization will ensure widespread coverage and direct relationships with retailers, leveraging knowledge of the specific needs of each linguistic region.
Growth in Romandy and Ticino
"With this change of pace," said Cristiano Barbazza, CEO of Rudy Project, "we want to consolidate our presence throughout Switzerland, with particular attention to the French- and Italian-speaking areas, where we see great growth potential. We thank Intercycle for the twenty-year collaboration and for the excellent results achieved together.. Now a new phase begins, oriented towards more direct contact with the market and our local partners."
The investments concern strengthening the sales network, training retailers, presence at sporting events and local marketing campaigns. The goal is clear: to bring Rudy Project to the level of fame already achieved in German-speaking Switzerland., also in other linguistic regions.
Commitment to sustainability
Rudy Project closed 2024 with a global turnover of 17,5 million euros, marking a 15% growth compared to the previous year. The company employs over 60 people and produces entirely in Italy., with helmet design and eyewear production in the heart of the Veneto region.
Furthermore, with the RideToZero philosophy, Rudy Project is committed to reducing environmental impact in all production and organizational phases, in line with the values of responsible and sustainable sport.
Rudy Project is the official supplier of helmets and eyewear for world-class athletes. During the Winter Olympics, over 40 medalists have competed with its productsPartners include: Team Bahrain Victorious, the long-distance rider Johannes Klæbo, Danielle Lewis in triathlon, the American Magic team for the America's Cup as well as numerous national speed skating.
