SRAM has announced a new management structure. The American company has announced significant changes to its global sales structure and European management. A transition that marks the end of a long management cycle and opens a new phase oriented towards innovation, strategic relations and international development.
After 33 years with the company, 20 of which as Vice President of Sales, John Nedeau will officially leave SRAM at the end of June. A key figure in the brand's growth, Nedeau has helped strengthen relationships with OEM and aftermarket partners worldwide, accompanying evolution of the company at one of the most important moments in the bicycle industry.
Paul Kantor, current Road Category Director, will take up the baton. Manager with strong technical expertise and extensive experience in product development, Kantor will now lead SRAM’s global OE and aftermarket sales team.
His professional journey within the company began with Avid, a historic brand acquired by SRAM in 2004. Over the years it has played a key role in the development of disc brakes for mountain bikes and road bikes, contributing to the growth of the American brand's braking segment. Since 2018, he has assumed responsibility for the entire dropbar portfolio, leading one of the group's most innovative and strategic categories.
According to SRAM CEO Ken Lousberg, Nedeau's leadership has allowed us to build strong and lasting relationships with partners and manufacturers around the worldAt the same time, the company sees in Kantor a figure capable of combining commercial vision, technical knowledge, and sensitivity to the global market.
Focus on technology and development
In parallel, SRAM also announced a major change at the top of European sales. After nearly thirty years in the business, Dirk Gerbes will step down as Director of OE Sales Europe.Having joined the company in 1996 after his experience at Derby Cycle, Gerbes played a decisive role in developing SRAM's commercial presence in the European market. Over the years it has built strategic relationships with the main manufacturers on the continent, distinguishing himself with a consultative approach and in-depth knowledge of the bike industry. His official retirement is scheduled for July 2026, but the operational handover has already begun.
He will be replaced by Jacco de Kluijver, a manager from Genie, an international company specializing in aerial platforms. De Kluijver brings to SRAM a wealth of experience in international sales leadership., in business development and strategic sales management. A huge fan of road and gravel cycling, will be moving from the Netherlands to Germany and will be working between the Schweinfurt and Düsseldorf offices starting June 8th..
For SRAM, these appointments represent a key step in the brand's future strategy. The goal remains to further strengthen collaboration with industrial partners and continue investing in innovation, technology, and development of the global bicycle market.
