There are now only a few hours left until the departure of a new edition of the Tour de France that promises to be truly special for SantiniFor the first time in its history, the Bergamo-based company will have the'honor of dressing the winner of the yellow shirtThis is the culmination of a long journey that began way back in 1965 with the founding of Santini Maglificio Sportivo. A journey marked by many important moments.
1965 from today the Bergamo-based company has created uniforms for several thousand teams Professional and amateur. Some of these uniforms have become so iconic that they are still remembered today. Just think of La Vie Claire by Bernard Hinault and Greg Lemond, inspired by the paintings of Dutch painter Piet Mondrian.
Since 1988 Santini has been the official supplier of the UCI for the World ChampionshipFor many years it has also dressed the winners of the Giro d'Italia in pink and for the last six years it has been the technical partner of La Vuelta.
Dizzying numbers
As anticipated, starting with today's time trial in Copenhagen, the Tour de France leader will wear a yellow jersey by Santini every day. To learn about the commitment, including the garments, that a race like the Tour requires for those who make the official jerseys, we spoke with Stefano Devicenzi of Santini's marketing office.
«Around 2.400 items were made for the Tour de France – Devicenzi explains – among these, almost 1.000 are exclusively jerseys. We must not forget that, in addition to the yellow jersey, we will also wear the jerseys of the leaders of the points classification, the mountain classifications, and the best young rider classification. Not knowing who will wear the jersey for each individual classification from day to day, We had to foresee a size range for each shirt, from XS to L.. Naturally, since we are dealing with professional athletes who pay particular attention to their weight, the prevalence is for sizes XS and S».
All the material destined for ASO was shipped to France in June. In the week preceding the Grand Depart from Copenhagen, time trial and road suitsWith this latest shipment, the supply has been definitively completed. In any case, in case of any emergency, Santini is always ready to intervene by sending whatever is needed to France.
Please remember that the supply intended for ASO includes all the merchandising material, the sale of which will be managed directly by ASO itself at the departure and arrival locations of each individual stage.
Following the Tour
Santini will be present in France for the entire duration of the Tour with its own team coordinated by Stefano Devicenzi. He will be joined by former professional Alessandro Vanotti, which has been collaborating with the Bergamo-based company for some time, and Charly-Evan Hary, Santini's sponsor manager in France.
Devicenzi tells us once again how their presence at the Tour will be characterized.
«We will move with three Santini-branded vehicles – explains Devicenzi – a car and two vans. The latter will be used to accompany our guests to the start and finish of each stage and to organize stops along the route to watch the race pass by. For us, the technical sponsorship of the Tour de France is a great opportunity. to further strengthen relationships with our distributors and their customers."
«A week after leaving Copenhagen – he continues – We had already confirmed over 160 guests distributed along the 21 stages of the raceI'll use the car to meet the two vans and their guests early each day and make sure everything is in order. I'll also have the opportunity and responsibility to personally handle any emergencies that may arise upon arrival.
The 109th edition of the Tour de France kicks off in a few hours. Santini will proudly bring a touch of the Italian flag to France.
