The recent World Championships in Zurich will remain in the eyes and hearts of cycling fans for a long time, especially thanks to the extraordinary feat accomplished by Tadej pogacar. Beyond 100 kilometers breakaways, 50 of which were solo. The jersey that awarded the Slovenian champion on the world championship podium was, of course, created by Santini Cycling, which has been a technical partner of the International Cycling Union since 1998Right in Zurich, the UCI and Santini officially announced the renewal of their partnership agreement for another seven years, from 2025 to 2031. A true record.
Not just Pogacar
Pogacar's rainbow jersey isn't the only one. Santini is also responsible. of the supply of the rainbow jersey intended to be worn by the UCI world champions in all cycling disciplinesThe Bergamo-based company also supplies the leader's jerseys for the various classifications within the UCI Women's cycling's WorldTour. The collaboration with the International Cycling Union extends to the supply of jerseys for the general classifications in the UCI World Cups and for a wide range of events, including paracycling, mountain bike eliminator, trials, artistic cycling, and cycleball.
There is also merchandising
Anyone who was lucky enough to attend the World Championships in Zurich live will certainly have had the opportunity to visit the Santini store, present inside the hospitality area located a few dozen meters from the finish line of the world championshipThe store featured the entire collection Santini has created for the UCI: technical cycling clothing, combining quality, performance, and style, and casual apparel. There was also plenty of merchandise and accessories, all featuring the iconic rainbow stripes that symbolize the excellence of UCI champions and UCI World Championships.
Of course, there was no shortage of it. il Gift Sets that Santini created exclusively for the World Championships in Zurich and which literally sold out.
A word from the protagonists
UCI President David Lappartient commented on the renewal of the collaboration between the International Cycling Union and Santini: «We are delighted to renew the historic partnership between our International Federation and Santini, and We pay tribute to the support that this world-famous brand has given to the UCI and cycling since the late 80s. The jerseys produced by Santini, from the rainbow jersey to the various leader's jerseys, have been the dream of champions and aspiring champions for decades. They are part of the legend of our sport."
Finally, here are the words of Monica Santini, CEO of Santini Cycling: "We are proud to announce the renewal of our agreement with the International Cycling Union for the next seven years. This historic collaboration, which began in 1988, reaffirms our commitment to outfitting the world's best athletes across various cycling disciplinesThis marks an important chapter in our company's history, as we continue our partnership with the highest institution in world cycling, consolidating our role as official technical partner."
