Selle Italia, one of the world's leading brands in the production of bicycle saddles, announced a few days ago the acquisition of the Biella-based brand Vittoria Cycling Shoes, a historic Italian company specializing in cycling footwear. Founded in the 1970s by former professional cyclist Celestino Vercelli, Over time, Vittoria has gained the trust of internationally renowned athletes, as Marco Pantani, thanks to top-quality shoes with a strong Made in Italy character.
The acquisition represents a significant step for Selle Italia, as underlined by the President Giuseppe Bigolin: "Let's expand our reach with a company that shares our values., focusing on technological development, style, and Italian tradition. Just as we did in 2016 with Selle San Marco,” added Bigolin. We will integrate Vittoria into our group to create new synergies and meet future market challenges.».
Italian excellence
Vittoria Shoes has made the history of cycling footwear, collaborating with champions like stephen roche, who won in 1987 Tour of Italy, Tour de France and world championship, and the legendary Marco Pantani, whose triumphs in the 90s were marked by the use of Vittoria shoes and Selle Italia saddles. The company, thanks to its constant technological innovation and unmistakable design, has consolidated a reputation for excellence that has made it a protagonist on the roads of the world's most important cycling competitions.
For Selle Italia, The acquisition of Vittoria represents not only a commercial but also a strategic opportunity.
«We believe that the future passes through technological innovation integrated with the tradition of Made in Italy – added Riccardo Bigolin – and therefore we will work to create a strong synergy between our realities, focusing on the scientific nature of our idmatch brand and on Vittoria's ability to innovate in the sports footwear sector».
Vittoria's collections include footwear for road cycling, mountain biking, triathlon, gravel, and "new vintage"—the latter designed specifically for retro style enthusiasts. With its entry into the Selle Italia group, the brand is preparing for a significant 2025, marking a new era of growth and innovation.
Selle Italia: a centuries-old tradition
Founded in 1897, Selle Italia represents a global point of reference for bicycle saddles. Based in Asolo, Veneto, the company produces over a million saddles each year, which are sold all over the world.Thanks to the merger with historic brands such as Selle San Marco and now Vittoria Shoes, the group confirms and relaunches its commitment to the cycling sector, continuing to promote the values of Made in Italy: quality, performance, and unique design.
This acquisition not only represents an expansion of the portfolio, but an investment in Italian excellence, strengthening the group's position on international markets and keeping the tradition of Italian cycling alive.
