Before the Tour of Italy, and then La VueltaBut Shimano didn't stop there, and for its (first) hundred years of activity it also gave itself the Tour de France! Yes, you read that right. This year, all three major Giros will be able to count on the official technical assistance service provided with great expertise by the Japanese company we told you about. already spoken. Without forgetting that the neutral support for the World Championship is also “Made by Shimano”.
An agreement for ASO racing
Building on a historic partnership with La Vuelta, Shimano e Amaury Sport Organization (ASO), the Parisian company that organizes the Tour de France, the Spanish stage race and many other Classics such as Roubaix, Liège and Flèche Wallonne, have extended their collaboration to include all organised races, both women's and men's, from 2021.
To celebrate its centenary in style, Shimano will be heavily involved in the field and will be able to leverage its twenty years of know-how and experience as a neutral assistance service for cyclists: and this, it should be remembered, regardless of the brand of transmission they mount on their bike.
Shimano's role and inspiration
"In hundredth year of the company's life - he has declared Taizo Shimano, Executive Vice President of the Japanese giant We're very excited to begin a new chapter in our sporting history. We're extremely proud of this partnership to support ASO events with a neutral support service. This means we'll provide first-class support to cyclists competing in the events themselves to get them back on the road and back racing. Shimano's role is to inspire people through your products, and providing neutral support in the most challenging and prestigious cycling races allows us to demonstrate this."
We start with the Paris-Nice
“We are incredibly pleased to have extended our partnership with an innovative and leading company like Shimano,” said Yann Le Moënner, CEO of Amaury Sport Organization – and therefore be able to collaborate on all our professional and amateur cycling events with a pioneering company in the cycling world. This step demonstrates our commitment to providing excellent support to athletes, as well as all the cyclists involved in our events. The innovation and consistent level of excellence the brand has delivered throughout its 100 years of existence make Shimano a crucial player in world cycling and a brand we are truly proud to be associated with."
The first official commitment of the Japanese brand to serve ASO this racing season is set for Sunday, March 7th in Saint-Cyr-l'École, France, for the start of the first stage of the long-awaited Paris-Nice!
