From 21st to 25th April, Suzuki will be the protagonist on the roads of Tour of the Alps, establishing itself as the official car of the famous Euro-regional stage race. The event, valid for the UCI Pro Series calendar, will cross the spectacular Alpine landscapes of Tyrol, South Tyrol and Trentino, offering a unique stage where sport, nature and innovation meet.
To accompany the organizing staff along the route, Suzuki will provide a fleet of fully hybrid vehicles, consisting of the Swace Hybrid and S-Cross Hybrid models. The renewal of this partnership with the Alto Garda Sports Group, the event's organizer, therefore represents an important combination of sustainable mobility and high-performance sport.
Smart mobility and a “green” event
The Suzuki fleet will be the beating heart of the logistics of the Tour of the Alps, supporting daily operations and ensuring timely assistance during all phases of the tender. Suzuki cars will be alongside the cyclists, ready to intervene in case of technical or organizational needs.
The Suzuki Swace Hybrid is an elegant and functional station wagon, designed for those who want a comfortable yet efficient car. Thanks to its full-hybrid technology, Swace delivers fuel efficiency, low emissions and a smooth, intelligent driving experienceThe Suzuki S-Cross Hybrid, on the other hand, is a versatile and robust SUV, perfect for tackling any type of terrain thanks to its 4×4 ALLGRIP all-wheel drive. Its “green” soul combines with a modern design, advanced connectivity and a rich standard equipment, ideal for those seeking freedom, safety and sustainability.
With its presence at the Tour of the Alps, Suzuki confirms its concrete commitment to sustainable mobility and the promotion of high-quality sporting eventsThe adoption of hybrid technologies for logistics and the support of a discipline like cycling—a symbol of tenacity and respect for nature—strengthen the company's role as a point of reference for those seeking innovation, ecology, and authentic passion.
A shared passion
The choice of Suzuki as official partner of the Tour of the Alps It's no coincidence: it reflects a shared vision based on the values of sport, respect for the environment, and the determination to overcome one's limits.
Suzuki is already active in the cycling world with the Suzuki Bike Day, an event that symbolizes soft and sustainable mobility, which reaches its fifth edition in 2025. The appointment is for June 14th at the Monza National Autodrome, where enthusiasts and families can experience a day dedicated to wellness, sport, and respect for the environment.
"Where passion, sport, and nature meet," declared Suzuki Italia President Massimo Nalli, "we feel at home. We are proud that the Tour of the Alps have chosen our Hybrid range to support an event that best represents the values we believe in: fair competition, resilience, respect for the environment and for the opponent. These are the principles that have guided Suzuki in the design of cars for over a century., reliable and sustainable motorcycles and outboard motors. For us, supporting cycling means promoting a healthy, responsible, and passionate lifestyle.
