The relationship between Trek and Pirelli is enriched by an important new chapter. From today, Pirelli tyres are available at the entire national network of Trek retailersWe're talking about road, mountain bike, e-mountain bike, and gravel tires. This is a great opportunity for both companies.Pirelli will be able to benefit from the extensive network of Trek stores present throughout Italy. At the same time, Trek dealers will have the opportunity to offer their customers high-quality products starting from the new P Zero Race 4s, presented just a few days ago.
A strong relationship
The relationship between Trek and Pirelli is a young one, but it has immediately proven to be extremely strong. The agreement between the two companies dates back to 2020 and in just two years, highly prestigious results have been achievedAmong these, it is certainly worth mentioning the Women's cycling's Paris-Roubaix which made its debut last year and saw the triumph Lizzie DeignanThe perfect mix between bicycle and tyre certainly played a fundamental role in the British athlete's success.
It should also not be forgotten that Pirelli receives extremely important feedback from the athletes themselves on the performance of the products they use. These are feedbacks that allow the company to constantly work on improving each individual coverage. which will be used not only by the men's and women's teams, but above all by the end user. The renewed Pirelli headquarters in Branded intended to house the production lines of high-end cycle products.
Formula 1 Partnerships
Confirmation that Pirelli and Trek strongly believe in their partnerships it happened last year on the eve of the Formula One United States Grand Prix in Austin, TexasOn this occasion, the former world champion Mads pedersen and the Italian champion Elisa Longo Borghini They had the opportunity to complete a lap of honour on the Circuit of The Americas, the same track that later saw Max Verstappen triumph over Lewis Hamilton.
With this symbolic gesture, Trek and Pirelli wanted to underline the strength of their partnership through an increasingly racing perspective.
The opportunity, however, is above all served to preview the team's 2022 kit with the Pirelli logo prominently featured on the official kits both the men's and women's teams.
With the recently reached agreement, the partnership between Trek and Pirelli now adds an extremely important element to the benefit of the end user.
