The Tudor Pro Cycling Team recently announced a new strategic partnership with Sportful, a historic Italian brand producing technical cycling clothing. Starting next January, Sportful will become the Official Partner of the Swiss team, giving life to a collaboration oriented towards excellence, research and development of performance at the highest levels of professional cycling.
The agreement stems from a shared vision. Performance, innovation, comfort, and design are the cornerstones of the project. Two entities with a strong sporting identity thus combine skills and experience to push the standards of racing clothing even higher.
For Fabian Cancellara founder of Tudor Pro Cycling and legend of Swiss and world cycling, the return of Sportful It also has a personal value. The Italian brand has in fact accompanied some of the most iconic moments of his career, in particular the 2010 seasonFinding that same technical excellence today within a forward-looking project represents a natural continuity built on trust and mutual understanding.
Research and Development
The heart of the partnership is the joint work between the research and development departments. Designers, engineers and athletes collaborate side by side to create next-generation racing apparelEvery detail is studied to meet the real-world demands of high-level competition. Advanced aerodynamics, optimized thermoregulation, and innovative materials are at the heart of the development process. The goal is clear: to offer maximum performance in the most extreme conditions.
On the Sportful side, the enthusiasm is evident. Alessio Cremonese, Executive Chairman of the brand (MVC Group), defines the partnership as a long-term project, designed to transform unlimited potential into concrete results. Continuous innovation remains the main driver, with the ambition to inspire the entire cycling world., from professionals to enthusiasts.
The result will be a bespoke Sportful collection, co-designed with Tudor Pro Cycling and ready to debut in the 2026 season. A line developed thanks to the direct contribution of the team's riders, designed for speed, comfort and uncompromising performance.Technology and design meet in garments designed to win.
Innovation for all
Tudor Pro Cycling, a Swiss professional team based in Sursee, was founded in 2022 by Fabian Cancellara, the team adopts an innovative and human approach to professional cycling. Includes professional teams, I have to team up e gravelIn 2025 it will have 47 athletes of 11 nationalities, including 15 Swiss, competing at the highest levels of international competitions.
Founded in the Belluno Dolomites in 1972, Sportful is a global benchmark in technical clothing for cycling and cross-country skiing. Deeply connected to the world of competition, The brand develops its products in collaboration with the best athletes and professional teams. Innovation tested in competition thus also becomes the heritage of everyday cyclists.
