The client portfolio continues to grow Vitamin C, PR & Communication agency specializing in the world of outdoor sports. The announcement was made official in recent days. two new customers. It is Q36.5, high profile cycling clothing brand and Mattio's Office, A company specializing in the production of high-end road and gravel bikes. Vitamina C will act as Q36.5's press office for Italy, France, Spain, and Switzerland, while it will be the international press office for Officine Mattio.
Claudia Vianino at the helm
Leading Vitamin C we find Claudia Vianino (in the opening photo). Studies in languages (fluent in English, French, Spanish, and German), specialization in Marketing (SAA – University of Turin) and master's degree in Corporate Communication at ISC in Milan. In 2003, with extensive professional experience in the bicycle industry – as communications manager for Group (at the time composed of 3T, Cinelli, Columbus and for some time also Castelli) – has decided to start her own agency. She herself tells us about the choice of the name: «Vitamina C was born like this: C for Claudia and C for Communication. I liked the idea of vitamin C as the mother of all vitamins, the one you need when you have a cold, the one you take to get stronger."
Decidedly unconventional in its communications approach, Vitamina C aims to provide a professional and effective service in all market sectors but, in particular, to all those brands, companies, organizations, or events that want to stand out in the world of sport and sports lifestyle.
Not just cycling
The first contacts and, consequently, the first clients came from the cycling world, thanks in part to the professional relationships built over the years with the industry's leading media outlets. Among the many brands with which Vitamina C collaborates or has collaborated in its 18 years of business, the following are certainly worth mentioning: Alé, Vittoria, Elastic Interface, Olympia, Scapin, Thok and Ducati for the e-MTB sector. It certainly deserves a prominent place. Pirelli which in 2017 chose Vitamina C to launch its tires in the cycling world.
Today Vitamin C has broadened its professional horizons to the world of outdoor and running, so much so that it has been chosen by inov-8, a British company that produces the only graphene running shoes in the world. Other prestigious companies that have trusted Vitamin C include the American giant CamelBak e CimAlp, a French company producing mountain clothing and accessories.
The Secret of Vitamin C
«Our strength lies in the fact that we are small, flexible, determined and above all we know how to build PR projects based on the individual needs of brands – said Claudia Vianino – We adapt to the client and their structure, whether they're multinationals or small, emerging businesses. Above all, we offer an international press office: That is, not just for Italy but for all of Europe, or even the USA or Australia, so that the messages are consistent everywhere. Furthermore, we integrate well with the various distribution structures of individual brands in different countries to maximize their efforts and avoid duplicating corporate communications.
The Vitamina C team currently consists of four people, each fluent in four languages. They range from Italian to English, French, Spanish, German, Flemish, Portuguese, and even a little Finnish. As they emphasize at Vitamina C, speaking in the language of journalists is a unique advantage because it doesn't pose any barriers to the message.
