Beking 2023 will be a day dedicated to sport and solidarity, with current and past champions who will meet to cycle on the streets of Monte Carlo for charityThe event on Sunday, November 26, will support several organizations, including Fight Aids Monaco, using the funds raised. Alé, a technical partner of Beking since this year, will provide the official jerseys for this event dedicated to cycling in all its facets, involving professionals, enthusiasts and families.
We pedal with the stars
As anticipated, the third edition of this event will take place on Sunday, November 26th in Port Hercule, in the renowned bay of the Principality of Monaco. It will be a festive day with competitions, family activities, conferences and, above all, with an important charitable purpose.There will be an expo village, a children's area to learn the fundamentals of cycling and road safety, and a central area with a stage for awards and music, welcoming visitors and enthusiasts. But the highlight will be the Criterium race, featuring top athletes from major WorldTour teams, including Groupama FDJ, Bahrain-Victorious and Jayco-Alula.
But the surprises don't end there: Beking will bring together professionals, former champions and enthusiasts in a unique competition, the PRO-AM race, which will see mixed teams compete. Those who participate will have the opportunity to compete alongside great names in world cycling such as Nicholas Roche e Sonny Colbrelli, among others, with all proceeds going to charity. For amateur participants, Alé has created a jersey dedicated to the Beking event, for both adults and children, belonging to the PR-R line, usually intended for professional teams. This shirt features a distinctive design for the occasion, with the event colours and Beking's mascot – the smiling sloth Speedy – featured on the sleeves.
An important support
«Alé is proud to support events like Beking – said Alessia Piccolo, CEO of APG, the entrepreneurial reality to which Alé refers to – an event that knows how to represent passion well, collaboration, and team spirit present in cycling. This is a truly important topic because, despite the challenges, sport gives back so much. We support these initiatives that support important charities, in line with our vision of cycling."
«We greatly appreciate partners like Alé – added Claudia Morandini, founder of the event – a brand that is able to personalize the event. It is no coincidence that they have designed and created beautiful official shirts, also for the initiative dedicated to childrenWe are happy to welcome you Alé to the third edition of Beking and share with them all the messages of support for important causes. Welcome aboard! Alé! ».
