There's not much time left now less than a month to go until the fateful start date of the highly anticipated MTB World Cup finals, an event scheduled in Val di Sole, in Commezzadura (Trento), from 2nd to 4th September. And it is recent news that another important Italian brand, the Veronese Alé, will join the large "pool" of sponsors who will support this very important world event reserved for off-road disciplines.
Alé is synonymous with a company that has been active in the cycling apparel production sector for many years. The company, based in Bonferraro di Sorgà, is not at all new to links, partnerships and collaborations with events, demonstrations, institutions and prestigious competitive realitiesEvents centered around the world of major cycling.
Some examples? The collaboration with the UEC (the European Cycling Union), the double world championship one with the French Cycling Federation, the partnership with the Tour of the Alps, up to those with WorldTour teams Bahrain Victorious, Groupama FDJ e BikeExchange.
Successful collaboration
«The grand finale of the MTB racing season – declared Alessia Piccolo, general manager of APG – It couldn't have had a better location than Val di SoleTrentino is a splendid region, a true paradise for countless enthusiasts of this sport... For us of Alé This event promises to be a very important showcase, and I can say with great pleasure that we are delighted to enter the world MTB circuit for the first time alongside such an important event."
«Alé Cycling is one of the great cycling realities, capable of achieving great results on the international market,” said Luciano Rizzi, president of APT Val di Sole and Grandi Eventi Val di Sole.
«We are extremely proud to start a journey with this brand who has demonstrated their belief in a far-reaching project and in a destination like our Val di Sole. Our valley is a place capable of establishing itself on an international level. A leading location both as a venue for major cycling events and as an ideal destination for those who love exploring the mountains on bike.
Thanks to the agreement defined by Alé with APT Val di Sole and Major Events Val di Sole, the same Venetian brand is starting a completely new path in the world of mountain biking, and it does so together with the only Italian destination to have received the title of UCI Bike Region: a destination that has organized three editions of the World Championships in less than fifteen years, the last in August 2021.
