Assos is the new supplier for technical clothing of the Tudor Pro Cycling, the competitive Swiss team of which Fabian Cancellara he is the ownerBy virtue of the definition of this multi-year agreement, Assos will work closely with all the team's riders throughout the season. to collect valuable technical feedback on the products used, both in competition and in training, in the most diverse environmental conditions.
The 85% of Assos clothing already available to the team is exactly what cycling enthusiasts can find available for sale: the collection RS Team, a “standard” but of very high qualityThe remaining 15% of the garments used instead represent an evolution of what will probably arrive on the market in some time, most of the time these are prototypes, new applications, new components, the latest technologies and revolutionary fabrics.
“I’ve been fortunate enough to spend many years of my career wearing Assos,” Cancellara said, “and I know firsthand how committed the company is to creating the best possible cycling apparel. Assos' values are also ours and the pairing of these two beautiful Swiss brands really represents a perfect combination.».
We share common values
«It is with great joy and enthusiasm that we celebrate our union with Fabian Cancellara's project – declared Roche Maier, Créateur, Brand and Product Chief of Assos – an important agreement with a true Swiss pro team that aims to be the flagship extension of the Swiss cycling federationAn ideal environment for us to further develop the top Swiss athletes of tomorrow.
"The team structureThe people, process, and expertise that Fabian and his team have created for this team are simply outstanding. We congratulate Fabian, the entire team, and the partners involved on this initiative. We are really proud to be part of this unique and exciting project., to further promote the benefits of cycling and sport in general among the youngest and most promising cyclists."
“We are extremely excited,” said Edwin Navez, CEO of Assos, “to be able to support the extraordinary project that Fabian and the team have put together. At Assos we aim to develop the best possible clothing., helping the most demanding cyclists take their performance to the next level. We share the Tudor team's pursuit of excellence, and we are confident that this team has significant resources to win at the highest levels of professional cycling."
