The recent Vinitaly in Verona was the setting for an event that has now become iconic: the official presentation of the official Astoria Wines bottles dedicated to Tour of Italy and Giro d'Italia Women's cycling.
A winning combination between the world of wine and cycling, renewed with enthusiasm year after year: since 2012, the prestigious Veneto wine brand has accompanied the awards ceremony on the Giro d'Italia podium with its toasts, celebrating sporting excellence and the culture of the region. This year, the presentation took on an even more symbolic meaning: in addition to unveiling the new commemorative bottles, Astoria wanted to pay homage to the Grande Partenza of the Giro d'Italia 2025 in Albania with a special editionAn exclusive bottle, created in honor of the Balkan country that will host the start of the race for the first time, underscoring the increasingly marked internationalization of this most beloved sporting event in Europe.
Among the most appreciated novelties of Vinitaly 2025, Zerotondo stands out, the new alcohol-free product from Astoria Wines. This innovative beverage, made from 100% organic grapes, is designed for those who want to experience a toast with flavor and authenticity, but without the alcohol. Zerotondo represents a conscious choice, which combines well-being and conviviality, respecting winemaking tradition and sustainability.
A toast and off we go
The opening day of Vinitaly was a triumph of emotions, with exceptional protagonists. The toast with the President of the Veneto Region, Luca Zaia, accompanied by representatives of RCS Sport & Events, officially launched the Astoria cycling season. The traditional cake cutting ceremony followed, making this moment even more special, symbolizing a collaboration that unites institutions, sport, and business.
The presentation of the Veneto stages of the Giro d'Italia is also particularly significant, which will see the region take center stage not only from a sporting perspective, but also from a cultural and food and wine perspective. The presence of local administrators, authorities, and enthusiasts has made the event a true manifestation of local identity.
To frame this successful presentation, the two trophies symbolising the Giro and the Giro Women's cyclingThe famous "Trofeo Senza Fine" and the thrilling "Trofeo Luce Infinita" are two works of art that represent not only victory, but also the determination, sacrifice, and beauty of a journey that unites athletes, fans, and communities.
By participating in Vinitaly 2025, Astoria Wines has renewed its commitment to promoting an authentic dialogue between culture, sport, and viticulture. Each bottle tells a story of passion, tradition and innovationA vision that looks far ahead, but has its roots in an extraordinary region like Veneto.
The 2025 Giro d'Italia is ready to start in Albania, and with it, the Astoria toast...
