The world of women's cycling is in full swing and the Giro Women's cycling – currently in full swing – which confirms itself as one of the most eagerly awaited events on the calendar. This prestigious competition, which completes the illustrious trio of pink races alongside the men's Giro d'Italia and the Giro Next Gen, is not only a showcase for sporting talent, but also an opportunity to celebrate the excellence of the Italian territory. Among these, the partnership with Astoria Wines stands out, the official sparkling wine of the event, which this year has prepared special surprises and an important social initiative.
The arrival of the fourth stage of the Giro Women's cycling saw the athletes tackle the route from Castello Tesino to PianezzeAnd right in Pianezze, winner Sarah Gigante and the day's protagonists had the opportunity to celebrate their victories with a touch of authentic Italian excellence. On the podium, framed by the magnificent panorama of the Prosecco Hills, a UNESCO World Heritage Site, The athletes toasted with the prized Prosecco Valdobbiadene Superiore DOCG from AstoriaThis was not a simple toast, but a true tribute to the land that hosted the race and to the world-renowned quality of its wine.
Tradition and social commitment
The presence of Astoria Wines at the Giro Women's cycling goes far beyond the simple sponsorship. As Filippo Polegato, CEO of Astoria, explains, the Treviso-based company has chosen to link its image not only to sporting expression, but also to a deep social commitment.
"The Giro Women's cycling – said Polegato – represents an important expression of sport, determination and female talent. But we have also chosen to link our presence to a social initiativeEvery day during the event, two exclusive 6-liter Mathusalem bottles will be autographed by the stage winner and the holder of the Pink Jersey. These unique bottles, true sports memorabilia, will then be auctioned off at the end of the Giro Women's cycling. The proceeds of this noble initiative will be entirely donated to the "Una Nessuna Centomila Foundation", an organization that works actively and with great dedication in preventing and combating violence against women."
Sport, territory and values
Astoria Wines' initiative highlights how the Giro Women's cycling is much more than just a cycling competition. It is an event that celebrates the strength and resilience of women in sport., promotes Italy's scenic beauty and manufacturing excellence, and conveys important social messages. The combination of high-level sport, the breathtaking beauty of the UNESCO Prosecco hills, and a concrete commitment to social causes, makes the Giro Women's cycling an unmissable event not only for cycling enthusiasts, but for anyone who believes in the power of sport to convey positive values and generate a significant impact on society.
Through these strategic partnerships, and these noble initiatives, the Giro Women's cycling continues to grow in prestige and relevance, establishing itself as an event that combines sporting passion, local promotion, and solidarity.
