The German brand Rotwild, a leading brand in the pedal-assist mountain bike sector, has decided to consolidate and expand its presence in the Italian market. The German company recently reached an agreement with B-Factory, a representation, marketing, and events agency in the action sports and outdoor sector, led by Pietro Colturi. Known for its sales and marketing expertise, B-Factory has established solid relationships with retailers and customers in over twenty years of activity. This collaboration will allow Rotwild to fully exploit B-Factory's expertise to consolidate and expand its presence in Italy.
“We are thrilled to join the Rotwild family,” said Pietro Colturi, “at such a crucial time for their global growth. Rotwild is a brand built on years of innovation and a deep connection with its consumers.Our shared goal is to take the brand to new levels of success in Italy, offering customers high-quality products and excellent service."
Let's discover Rotwild
Rotwild has a long history of excellence and innovation in the cycling industry. Its headquarters are located in Dieburg, near Frankfurt. Since the launch of the first mountain bike in 1996, The German company has consistently worked on the development of cutting-edge technologiesIn recent years, the brand has focused on creating extremely lightweight carbon frames. They are handcrafted and equipped with innovative, high-performance motors.
All Rotwild bicycles are assembled at the headquarters in Dieburg and at other locations throughout Germany.
Rotwild currently boasts a number of prestigious collaborations with brands such as Audi, Mercedes-AMG and Porsche.
Years of intensive research and close collaboration with leading technology partners, combined with rigorous testing with international athletes, enable Rotwild to implement ever-innovative ideas today.
IBF debut
How many people still don't know the Rotwild brand? pthey will get experience first-hand the latest innovations from the German company on the occasion of Italian Bike Festival, scheduled in Misano on the weekend of September 13–15. The German brand's bikes will be on display at stand 06.1.
With this collaboration, Rotwild and B-Factory aim to become a multidisciplinary reference point for many independent retailers throughout Italy. The combination of B-Factory's creative strength and marketing expertise, combined with Rotwild's innovative product line, aims to create new opportunities and synergies that will benefit both companies and their customers.
