Alessandro ballan is officially a new ambassador, tester and technical collaborator of Abus, a leading German brand for the production of protection and safety systems cycling helmets.
An expanded collaboration, defined between Ballan and Abus, is "strong" with a multi-year agreement that will see the former 2008 Varese world champion – the last Italian to wear the rainbow jersey – take on a role that will go far beyond that of a simple spokesperson. It is no coincidence that Abus, and specifically the Italian direct representation based in Imola, intends Ballan's presence alongside the brand will also be strategic with regards to a crucial phase of the production process, that is, the development and future improvement of new models.
«Technology, quality and the highest professionalism – he declared on the sidelines of his presentation Alessandro ballan – represent the ideal mix of skills and values of Abus, a historical reality that for almost a hundred years has been characterised by being a true synonym in terms of safety and reliabilityI am extremely happy to be able to formalise the start of my new partnership with Abus, a brand which is also well-established in the WorldTour thanks to its now consolidated sponsorship of Team MovistarLast but not least, it will be special for me to collaborate with a German company that has chosen to produce some of its high-quality helmet lines in Italy, at its production plant in Camisano Vicentino, just a few steps from my home… I'm really looking forward to putting my experience to use with the most advanced Abus technology.».
Safety first
Abus' market activity is oriented towards offering helmets, both road and MTB, but also urban and for the little ones, characterised by extremely high quality and an excellent quality/price ratio. All the experiences acquired in the world of professional cycling competitions – it should also be remembered that in addition to Movistar, this year the helmets of Fabian Cancellara's Team Tudor are also Abus – flow directly into product development, thus contributing to the creation of high-quality series items that are perfectly suited to any type of cyclist.
Alessandro Ballan, who is already riding with the AirBreaker model, will also be present at many outdoor events in which Abus is expected to participate.: among these, certainly the Italian Bike Festival in Misano Adriatico and L'Eroica in Gaiole in Chianti, the latter event involving Abus in a major partner role.
Since 1924, Abus has been providing cyclists around the world, and not only them, with a real sense of security. As a manufacturer that respects the highest quality standards, Abus aims to ensure that its products are characterised by high reliability., for their durability over time, and for their ease of use.
The ABUS Group includes the companies ABUS August Bremicker Söhne KG, ABUS Security-Center GmbH & Co. KG and ABUS Pfaffenhain GmbH, which together employ over 4.000 people worldwide.
