Benelli Bike has officially presented, on the occasion of EICMA 2022, the new bicycle collection for the 2023 seasonA true baptism for the BBike brand, which for the first time had the opportunity to unveil and formalize the brand to industry professionals, the media, and European enthusiasts.
Benelli Bike is synonymous with a project inspired by a long history of Italian engineering and design applied to two-wheelers. BBike is in fact part of the industrial group that owns the Benelli motorcycle brand, a historic motorcycle manufacturer in the city of Pesaro since 1911. And BBike takes advantage of all the experience of Benelli, particularly with regards to the design of its products and the technology applied to them: a work of perfect synthesis that pays homage to the excellence of Italian cycling and motorcycling.
Italian heart and design
BBike is a truly international brand, operating in Italy, America, and Asia, where frames are produced. The management team is therefore global, while the aforementioned strong Italian heritage guides the designers' work in carefully crafting the bicycles' aesthetics. The brand's presence at EICMA 2022 therefore marks a very important step for the company, that is, the long-awaited commercial entry into the European market.
The main features of the 2023 range of bicycles offered by Benelli Bike are many. The collection is very large, covering almost all cycling disciplines: from road to MTB, from gravel to electric, up tourban. And then the competitiveness in terms of optimal quality-price ratio… The proposals are bicycles with both aluminum and carbon frames, with a truly wide range of mounting options and components: perfect for satisfying the most diverse and demanding expectations of passionate consumers.
