The Spanish brand Berria, a refined manufacturer of both road and mountain bikes founded by brothers Jose and David Vitoria, recently announced the appointment of Alessandro Butté as its new (and first) Country Manager for the Italian market. Berria is therefore continuing its expansion path on the European market with a new team in Italy: the second country in the Old Continent, after France, to have its own exclusive sales structure.
According to the new corporate strategic plan, the Italian market, where scream already has a widespread presence, it will represent one of the main growth areas for the brand outside Spain.
A great cycling enthusiast, Alessandro Butté took his first steps in the “Bike” sector Industry” as “Cycling Manager” at Decathlon, before moving to the position of Sales and Marketing Director at the Bergamo-based PMP: a very well-known brand among enthusiasts and a manufacturer of high-end titanium and carbon bicycle components. More recently, as his last work experience before “coming on board” with Berria, Butté held the role of Sales Manager Italy at AMG, the Lombardy commercial company which has 1.500 stores and 13 agents distributed throughout the country.
Experience and passion
«Berria – declared Alessandro Butté – is synonymous with quality, great innovation and technical standards among the best in the bicycle sector. It's a highly technical brand, which I've known for a few years, with an ambitious and very stimulating project.Day after day, I'm increasingly convinced of the excellent work we could do in Italy by organizing an efficient sales network, participating in the most important events, and making our technology and reliability known to as many passionate cyclists as possible."
"For us," commented David Vitoria, CEO of Berria, "the Italian market, where we already had a strong and widespread presence, is both one of the key drivers of our strategic plan and one of our main growth drivers abroad. For this very reason, we have decided to expand our sales team. to help further increase the brand's penetration in Italy, offering greater proximity to our customers and Berria users."
Internationalization goal
Berria Bikes is a Spanish company specialized in the design, manufacture and sale of high-performance bicycles, standing out for its capacity for technological innovation as well as the high degree of customization of its productsBased in Villarrobledo, not far from Albacete, Berria embodies the Vitoria family's passion for cycling and their ambition to help cyclists achieve their goals. The company has grown rapidly in recent years, increasing its international presence in both Europe and America. This new and important commitment on the Italian market therefore completes one of the objectives set by the company to progress further in its internationalization, focused on development with direct teams in Spain, France and, indeed, Italy.
