Best Western Hotels & Resorts has this year inaugurated a new season dedicated to sports and sustainable tourism thanks to its official partnership with the Tour of Italy, which started today from Albania and will end on June 1st in Rome, and with the Giro d'Italia Women's cycling, from 6 to 13 July. This strategic collaboration not only strengthens the link between hospitality and cycling, but also aims to Relaunch local tourism along the stages of Italy's most iconic race.
Hospitality for those travelling on two wheels
Thanks to its capillary network made up of over 170 hotels in Italy and Malta, the Best Western group is perfectly structured to offer quality hospitality to athletes, teams, journalists and fans who will follow every stage of the event.
«We are extremely proud to have become Official Partner of the Giro d'Italia - he has declared Sara Digiesi, CEO of BWH Hotels Italy & Malta – an event that not only celebrates sporting excellence, but offers an extraordinary opportunity to promote tourism and enhance the beauty of our countryWith our network of facilities, we are the ideal partner to accompany the prestigious traveling event, welcoming tourists, cycling enthusiasts and industry professionals. Offering quality hospitality and an invitation to discover our territories, well beyond the duration of the event itselfThe Giro d'Italia, experienced as Official Partner, will be for us a unique networking opportunityIt will allow us to meet our guests at the various stages, the hoteliers and local partners and to enhance and promote the route and its excellence.
«We believe in link between sport, tourism and hospitality and we invest to strengthen it. Celebrating the extraordinary achievements of athletes, both male and female. Promoting our natural and cultural heritage. Thus supporting the growth of our facilities, which will enjoy new visibility, new appeal and incremental flows».
Bike Hotel BWH: the ideal holiday for cyclists
Best Western Hotels & Resorts offer recognized numerous Bike Hotels, facilities with dedicated services to welcome those who love to explore Italy by bicycleEach individual Bike Hotel guarantees comfort, functionality, and tailor-made services for those who choose cycle tourism as an active and sustainable way to travel. Each Bike Hotel of the Best Western group is able to offerSecure and guarded bicycle parking. Bike and e-bike rental available upon request. Repair kits with tools available at the hotel. Contact a bicycle repair shop directly for assistance. Energy breakfast with selected products for cyclists or travel by motorcycle. Updated maps of local routes and recommended itineraries. A welcome bottle of water to start your trip properly hydrated.
In addition, Each facility offers personalized "Bike Packages", which can be booked online or via email after confirming your stay on www.bestwestern.it These packages include extra services to make your trip even easier and more enjoyableSuch as late check-out, snacks and pocket lunches for bike rides, and laundry service for technical clothing.
Sports tourism: a driving force for the economy
The data speak for themselves: Cycling is a powerful lever for promoting the areaAccording to Banca Ifis's report on the 2023 edition of the Giro d'Italia, the event generated an overall economic impact of 2 billion euros, involving over 9,4 million people. Of these, 600.000 spectators returned to the venues they visited in the following 12-18 months.
This shows how important sporting events can be transformed into concrete opportunities for tourism, helping to discover new destinations and create unique travel experiences.
A journey through nature, culture, and hospitality
With the Best Western Bike Hotel network it will therefore be possible build a tailor-made itinerary through the wonders of ItalyFrom the cycle paths of Veneto to the Apennines, passing through the historic villages of Central Italy and the scenic roads of the Campania and Sardinian coasts. Also touching the surroundings of the main Italian cities such as Rome, Milan, Venice and TurinEach stop will thus become an opportunity to experience the nature, gastronomy, and authenticity of Italy.
Whether you are an athlete looking for new challenges, a curious traveler or simply a passionate cyclist, Thanks to the Best Western Hotels & Resorts network, you will find welcoming and well-equipped facilities. To make every single day of travel truly special.
