The Bianchi brand has a very strong bond with the Tour of Italy. Riding a Bianchi they wrote unforgettable pages of our sport champions of the calibre of Fausto Coppi, Felice Gimondi and Marco Pantani.
The company is also the Official Sponsor of the Corsa Rosa this year. For the occasion, it has also created a special edition model. specialties.
In conjunction with the 2022 edition of the Giro d'Italia, Bianchi Media House presented “Giro Reflections”, an episodic road movie that aims to tell stories of people, places and bicycles between Hungary and ItalyThe narrator and protagonist of the new video format is Nicholas Roche, who recently dismounted and is ready to take on the role of narrator (see opening photo Giro Reflections).
Not just innovation
In recent years, Bianchi has established itself as a leading company, capable of anticipating future trends with targeted strategic choices. Just think of the new development project of the historic headquarters of Treviglio which in a few years will lead to a significant increase in the company's production capacity.
Alongside innovation, Bianchi's ability to inspire, create communities, and champion a lifestyle plays an equally important role. It is on this basis that Bianchi Media House has decided to launch the film project “Giro Reflections”This is a four-part road movie that will tell previously untold stories and look behind the scenes of the Corsa Rosa, opening up to new and interesting reflections: people, places known and unknown, cultures, foods, and sporting emotions.
Roche tells
As we said at the beginning, Nicolas Roche was chosen for the face, voice, and even legs. The former Irish professional will experience his journey in close contact with the Giro d'Italia and the culture of the places he passes through., through a completely personal perspective. He will do so riding different Bianchi models. Roche will be able to choose between the Oltre XR4, Specialissima, Impulso Pro up to the e-Bikes of the e-Omnia range.
The four episodes will be available on YouTube and on Bianchi's social and digital platforms. At the end of the Giro d'Italia, “Giro Reflections” will be available as a short movie in its full version..
TikTok is coming
Concurrently with the launch of the “Giro Reflections” project, The official TikTok channel has been inauguratedAlong with the entire Bianchi digital platform, the new channel will tell Roche's journey with quick clips and previously unreleased videos. The brand's TikTok profile, already active on the social media platform, It began publication in recent days and will accompany fans throughout the Giro d'Italia and beyond.
Bianchi will be present at the Giro with the Bianchi Experience Center, the exclusive motorhome that will travel with the Pink Caravan and will be present at all the starting points. Fans of the brand, and not only them, will have the opportunity to experience the latest Bianchi innovations first-hand. and ask the Treviglio company staff present in the caravan for advice on the models on display.
