TREVIGLIO – Bianchi is looking towards the future, the journey has already begun and the company can't wait to take the first decisive stepsThe evening during which they presented the project to the experts and then to the journalists had a very clear declaration of intent, as underlined by the knight Salvatore Grimaldi: «To become the best bicycle company in the world that will make the best bicycles in the world». Music, bike trial shows (with world champion Elia Orfino) and a glimpse of what the bicycles of the near future will be like.
The project that aims to revolutionize Bianchi's path was held in its new facility, strongly supported by Cavaliere Salvatore Grimaldi, president of the brand. He is the soul of the brand, his history and everything he has built and achieved in the past act as its calling card. The rest was done by the other protagonists. All the most important figures in Bianchi were involved in this presentation, who in their own way and for the role they played have presented the strengths and the innovations from which to start again.
100 days
And a few more. Because Alberto Cavaggioni, new CEO of Bianchi, He has just arrived but has already made the strength of his ideas and a new impetus feltThe renovated production facility in Treviglio has literally become the scene of a revolution that began recently, but has already involved everyone within the company.
Two stands, set up for the occasion, with a stage in front and a screen ready to project history and the future. Bianchi will remain faithful to the past that made it great, but will look forward to returning to where it has been for yearsThe first images that scroll are photos of Marco Pantani, when your company's history is tied to a name like that, it's impossible to detach yourself from it. And then comes the time to see what Bianchi's face will be.
E-MTB and gravel
This is how the brand's technical innovations are presented. The market segments to focus on have been identified through in-depth research and market surveys. The world of mountain biking is on the rise, but not the muscular one but the electric one.Bianchi presents two new e-MTBs: e-Vertic FX and Tronik X, both powered by Bosch.
On the road the focus shifts towards time trials Bianchi will try to dominate this market with the new Aquila Triathlon and Aquila Time Trial. Gravel is another rapidly growing market segment, attracting many people who approach cycling with a desire to discover and explore. Bianchi will also enter the market with two new, muscular bicycles, the Nirone and the ArcadexBoth with an aluminum frame and a clean profile.
Street
Bianchi built its successes and its history on asphalt, which this year reached its 140th anniversary. And from here he wants to start again and he will do it with a new version of his endurance bike: the InfinitoA bike that will be even more comfortable and designed for comfort. In the field of collaborations Bianchi wanted to underline the importance for a brand of its calibre to work with the highest level of world cycling: the WorldTour.From this point on, important developments are expected in the near future.
The past meets the present, this is how we can define the limited edition presented by Bianchi: the Specialissima RC PantaniA bicycle inspired by the one with which the Pirate won the Giro-Tour double in 1998. There will be 101 models available, like the number Pantani had on his back at that Giro d'Italia.
360 degrees
News “invests” the world White in its entirety. Work will begin in a few months to create a dedicated museum, also at the Treviglio site.
But the big news for fans will be called Officina Edoardo Bianchi: a restoration and customization workshop and boutique of excellenceLuxury and technology will combine to offer customers a unique service. Those who already own a vintage Bianchi bike will be able to restore it using original products and colors. Those who are new to the Bianchi world will be able to choose the style that best suits them.
New colors have also been created to satisfy those who remain faithful to the famous “Celeste Bianchi” and those who instead want to look at innovation starting from the design.
The challenge is launched and Bianchi's enthusiasm is palpable.The next events will be crucial, the first coming in the fall with the official presentation of the new gravel bikes. For the rest, we'll have to wait until 2026 and a new event at Bianchi.
