In this spring period our publications, those dedicated to news and previews of the sector, have attracted the BCA format, acronym for Bike Connection Agency. What is it? Who is it for? What are the goals of this organization? Let's look at the key points together.
Bike Connection, a focus on bicycles
As anticipated, BCA it's a format first of all, an event dedicated to bicycle industry professionals and is not open to the public. We could also categorize it as a round table, where Companies meet with journalists and industry experts. It is neither a trade fair nor an exhibition. It's a great opportunity for the media, where they can gain in-depth insights in close contact with representatives of the companies involved. For brands it is a great opportunity to meet with selected journalists of the cycling world, where everything is well organized, planned, and dedicated. The advantages are numerous for both parties, and the risk of confusion and information distortion is certainly minimized.
Presentation and test event
The editions Bike Connection they have various subjectsMTB, road, and gravel, the latter two usually run parallel. The days are packed with meeting slots, alternating with test sessions, where The products and bicycles are field tested. Usually and regardless of the environmental context, the tracks are different and with varying degrees of difficulty, but still technical enough to try "well", put and put yourself to the whip.
In conclusion
Bike Connection (BCA) is a modern approach and a contemporary way of interpreting information, technology and the universe of the bicycle. The organization is Italian, a boast that brings us to the heart of the category, which today is not just a sport, but a real engine for business.
Furthermore, there's a convivial element that shouldn't be underestimated, which takes shape through meetings with journalists from other nations (sometimes even from outside the continent). Trivial? No, not at all, because in an increasingly globalized world, a national territory is too small for everyone, and being aware of what's happening abroad is crucial for all involved.
