The Tour de France heads to the Basque Country, with the beautiful city of Bilbao chosen as the starting point of an edition – the 2023 one – that promises to be truly fiercely contested. And precisely to best celebrate the Tour's grand departure from its homeland, the Spanish (and Basque) brand Spiuk An original concept store will open in the centre of the city overlooking the Atlantic Ocean.
From next June 29th until July 6th, the Spiuk Cycling Concept Store of Bilbao will open its doors representing – for anyone who will have the opportunity to visit it – a unique opportunity to get to know all the products first hand (helmets, glasses, shoes and clothing) that Spiuk itself produces and offers daily to cycling enthusiasts around the world. This temporary shop will be opened in Iparraguirre Kalea 31, in the old heart of Bilbao, and will only be open for one week. The area where the Concept Store will be located is also easily accessible, both by subway and bus: the Bilbobus 18 line stops right in front of the store's front door…
Games, meetings & promotions
An invitation to visit the Spiuk Cycling Concept Store in Bilbao, also extended to all Italian cycling enthusiasts who will be passing through the city in the days coinciding with the next big start of the Tour de France. We remind you that the departure will take place on Saturday 1st July, with a stage that will start and finish in Bilbao itself., along a 182-kilometer route all cycled in the heart of the Basque Country: a region and a territory that has always represented a true world cycling home!
Great testimonials
And during the opening week, there will certainly be no shortage of great surprises and truly special prices at the Spiuk Cycling Concept Store in Bilbao. Special lotteries and exclusive promotions will be organized, as well as a special initiative to replace your helmet. How? Very simple... by bringing your old helmet – regardless of brand – to the store, you'll be entitled to a 30% discount on the purchase of a new Spiuk helmet. Furthermore, a special meeting will also be planned – this on July 4th at 15pm – when, through a live radio broadcast with the Cadena Ser station, It will be possible to discuss the Tour de France with the ambassadors of the Spanish brand: Igor Astarloa, Joane Somarriba and Iban Mayo.
