Today's cyclist is more than ever looking for an experience that combines excellent performance and a touch of exclusivity. Responding to this need, BMC has introduced VAR0, a revolutionary concept that puts the power of customization directly into the hands of enthusiasts. This is not just a new colorway, but a real blank canvas., the purest essence of carbon, ready to become a unique and personal work of art (opening photo Paul Klee).
VAR0 is available on three of the Swiss brand's most iconic and technologically advanced bikes: the Fourstroke R 01, the Teammachine R and the Teammachine SLR 01These platforms are already synonymous with victory, speed, and engineering precision. With VAR0, their potential is now taken to the next level.
The VAR0 concept goes beyond mere aesthetics. The frame is stripped down to the essentials, revealing the carbon fiber weave and protected only by a very light polyurethane layer. This minimal finish gives a radical and refined look, but above all guarantees the lightest frame possibleCyclists thus gain an immediate performance advantage.
Lightweight isn't its only strength. VAR0 was specifically designed for customization. The intention is clear: to provide a perfect base for professional paintersCustomers can purchase the VAR0 frame and trust their trusted craftsman to realize any creative vision. Whether you want a clear finish that enhances the beauty of the fiber or a bold, multicolored design, the possibilities are endless..
An opportunity for retailers
For specialty stores, VAR0 represents an extraordinary opportunity. Offering customers a “ready to customize” frame, you can sell a high-end product and provide an exclusive service. This enhances the relationship with the enthusiast. It's not just a bicycle, but the freedom to transform the idea of speed and style into a tangible reality.It's about giving the cyclist a vehicle that fully reflects his personality and spirit.
It is essential that customers are aware of the warranty conditions. BMC covers the original frame and its production processHowever, any subsequent custom paint jobs are not covered by the manufacturer's warranty. It is essential that the preparation and application of the paint are carried out with the utmost care and professionalism. to protect the structural integrity of the frame.
A story of speed and innovation
BMC was born in Switzerland with a precise mission: to shape speed. From its headquarters in the heart of Switzerland, the company has spent decades shaping the future of cycling.He perfected every single detail, constantly pushing the limits of technology.
BMC bicycles are not just mechanical means, but real performance tools, born to winThey have been the first to cross the finish line in every type of competition, opened new frontiers in the world of cycling and built, piece by piece, a reputation for engineering excellence and unstoppable innovation.
The secret of this success lies in the total commitment to research and development. The company relies on its famous Impec Lab, a research and innovation center where a team of experts works to transform the boldest ideas into concrete reality. This meticulous approach is reflected in every carbon fiber and every single component.
