BMZ among the pros: partnership with VF Group-Bardiani

20.01.2024
3 min
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Authentic reference point for the production of insoles, This year BMZ will be supporting the team as a partner and technical supplier VF Group-Bardiani CSF-Faizanè: a very interesting collaboration, made possible also thanks to the contribution of the former professional Adriano Malori, brand ambassador and staunch supporter of Japanese BMZ technology.

BMZ insoles are able to provide fundamental benefits during the pedaling action, thanks to greater thrust and better support. The athletes of the VF Bardiani CSF Faizanè team can choose between the Classic version, more suitable for everyday use, and the one made of carbon fiber, stiffer and truly ideal for road racing.

But what's the secret of BMZ in short? Conventional insoles are designed to keep the foot arched, lifting it. This, however, causes pressure on the arch of the foot, resulting in blood stagnation and swelling.The arch of the foot, in fact, exerts kinetic performance only when it is not in contact with any surface. BMZ instead discovered that the skeleton of the foot can be supported, while keeping the arch protected, by the pressure of the cuboid. In fact, the entire structure of the foot is designed to rest on the cuboid bone and the result is an insole capable of offering maximum stability, without compromising mobility, and supporting both the internal and external arch of the foot.

For BMZ insoles this is their debut in the world of professional cycling
For BMZ insoles this is their debut in the world of professional cycling

Malori's assist

As anticipated, the first promoter of these innovative insoles was former pro Adriano Malori, who was able to observe significant benefits during daily use of these insoles.

«Thanks to the BMZ insoles, the ones with carbon inserts – declared Malori – I have improved my explosiveness and pedaling traction, also involving my hamstrings, glutes and calves more. I am really very happy to have made this collaboration between BMZ and the VF Group-Bardiani-CSF-Faizanè team possible., and I'm the first to promote this technology because I've tested it for a long time and found it to be great. The feedback from athletes has also been excellent, finding a notable difference in terms of push on the pedals, compared to traditional insoles."

Adriano Malori with Filippo Agnetti, BMZ sales manager
Adriano Malori with Filippo Agnetti, BMZ sales manager

BMZ insoles can be used by anyone. They are suitable for all sports: from soccer to running, from basketball to cycling. They are also perfect for everyday use, to improve posture and maintain correct body weight distribution., avoiding strain on the knees and ankles. Last but not least, they can benefit anyone who spends a lot of time on their feet.

The insoles are distributed in Italian cycling shops by the Reggio Emilia-based company Beltrami TSA

BMZ

Beltrami TSA