The news from Bollé just doesn't seem to want to end. Just a few weeks ago, the French brand announced its partnership with B&B Hotels p/b KTMThe transalpine team received an invitation to participate in the next Tour de France. The most important stage race in the world will thus allow Bollé to give great visibility to its products such as new Furo Mips helmet, to Shifter glasses, Lightshifter e Chronoshield.
Not just Fuglsang
For 2021, the following have been defined: new individual partnerships which will complement the collaboration with the B&B Hotels p/b KTM team. They will in fact be six professional riders who will be using Bollé glasses in the race. Among these, the most famous is certainly the Danish champion Jakob Fuglsang, in the opening photo (photo credit Dom Daher). The team leader Astana-Premier Tech boasts a prestigious list of achievements, enriched in the last two years by two Classic Monuments such as the Liège-Bastogne-Liège e The LombardyFuglsang won't be the only athlete from the Kazakh team to wear Bollé glasses. He will be joined by the Italian Samuele Battistella, 2018 junior world champion, and the Canadian Benjamin Perry.
There is also Niccolò Bonifazio
Bollé will also supply glasses to another Italian cyclist. We are talking about Niccolo Bonifazio of the team Total Direct EnergyThe Ligurian sprinter has already collected eighteen victories in his career, among which the most notable is a beautiful stage success at the Paris-Nice of last yearHis teammate will be with him. Victor de la Parte, a strong Spanish athlete who boasts a list of four victories.
Rounding out the list of these new individual partnerships is the Englishand Jake Stewart of the transalpine formation Groupama FDJHe is a promising young rider in British cycling. In this first part of the season we remember him. second place at theOmloop Het Nieuwsblad behind our backs Dancers. It is also worth mentioning the conquest of the best young player jerseyEtoile de Bessèges – Tou du Gard, short French stage race.
A wider audience
The choice of such different athletes was strongly desired by the Bollé management with the specific aim of to make the quality of its products known to an ever-growing audience of cycling enthusiasts. The French company also aims to gain important feedback from this experience in order to develop increasingly high-performance products.
Agreement with Haute Route
Bollé's 2021 plans one last important innovation. It was recently announced a new three-year partnership with Haute Route, an international reality that deals with organize events and trips to give amateur cyclists unique experiences taking them pedaling on the climbs that have made cycling history in the Alps, the Pyrenees and the Dolomites.
