Brian's Bike Shop, the well-known specialized sales point of Ascoli Piceno, has long been a a true commercial reference for many cyclists from the Marche region, but not only that. A few months ago, it went online with a redesigned e-commerce site, literally packed with countless deals to grab.
Bicycles, clothing, components, accessories, helmets, glasses, shoes, trainers, specific maintenance products, food supplements and personal care items: the offer is truly vast, the commercial conditions are generally very advantageous and all to be discovered (For our readers, the promo code BICIPRO is valid during checkout.).
Passion drives us…
"Our shop," Giulio Fazzini, owner of Brian's Bike Shop, told bici.PRO, "was born directly from our passion for two wheels. Behind it all is also the desire to create a haven for all cycling enthusiasts, road cyclists and bikers, who share with us this love for the bicycleWhat we always like to repeat is that it doesn't matter whether the customer comes in to buy something... They can come to us for technical advice, for example, to choose a higher-performance component. Our goal has always been to help him get excited once in the saddle. Well, this is the essence of our store…».
«Furthermore – continues Giulio – We know very well how bicycles, but also the range of accessories that revolve around them, have become extremely sophisticatedI admit that sometimes it is complex even for us to know how to handle them, and for this reason we are committed to updating ourselves daily. We follow market developments by participating in specific in-depth courses. This way we are better informed and can always offer our customers the best service."
A super offer on the web
Today, the shop (Brian's Bike Shop is an official Trek, Specialized, Pinarello, and Cannondale dealer) also offers e-commerce, benefiting a potentially vast customer base…
«Exactly. A few months ago – explains Giulio – we created, and then implemented thanks also to the valuable contribution of my brother Fabio, a dedicated online section of our websiteA section that is now predominant and capable of offering numerous commercial opportunities to all cycling enthusiasts who decide to visit us.
«We start with bicycles, move on to components and accessories, moving on to clothing and supplements: all products from the best brands on the market today. The results we are getting are very encouragingWe're also working in the right direction online. We believe that integrating a physical store, with the added benefit of customer support and a technical workshop, with an online store is absolutely possible.
