We're finally leaving behind a rainy and often cold April. May brings the Giro d'Italia and, above all, hopefully beautiful days, with sunshine and warmth as our backdrop. The desire to get out on your bike and perhaps treat yourself to a new cycling wardrobe is therefore growing. Why not start from the helmet, an indispensable companion on every outing, taking advantage of an interesting opportunity offered by Brico?
Scrap your helmet
In recent days, Briko launched the "UpCycling" project, a campaign to scrap and recover bicycle helmets. The initiative, active since last 15th April, allows you to take advantage of a bonus of up to 30 euros valid for the purchase of a new Briko helmetTo take advantage of the bonus, simply scrap your old helmet at one of the participating stores.
Even small bumps
When we think of the word scrapping, our first thought goes to an object that has suffered irreparable damage, visible even to the untrained eye, and that must necessarily be replaced. In the case of a cycling helmet this is not always the caseOften a small but significant impact is enough for the helmet to no longer be able to fully guarantee its full protective capacity. sometimes it is the passing of time itself that makes it less effective.
Replacing it therefore becomes a fundamental issue for the protection of cyclists, who always require the maximum protection possible.
Not just Briko
The “UpCycling” initiative has the particularity of not being aimed exclusively at Briko helmets. The brand of the scrapped helmet does not in fact entail any limitation in being able to benefit from the bonusThe scrapped helmets inside the special Briko UpCycling Boxes will then be collected and sent for recycling by “esosport”, a brand of Eso Recycling active since 2009 in the recovery of end-of-life sports equipment, to which Briko has chosen to address this initiative to maximize the efficiency, which will allow us to give new life to helmets that are now unsafe and out of date.By processing them in a plant specializing in the treatment of this type of waste, it will be possible to obtain new materials capable of giving life to new products ready for the market.
