The elite of the world of women's cycling is in full swing Giro d'Italia Women's cycling, one of the most prestigious events in the international cycling calendar. In this exciting setting, BWH Hotels Italy & Malta confirms itself as an excellent partner, renewing its support through the sponsorship of the “Gran Premio Combattività”.
This award, given at the end of each stage, celebrates the athlete who stands out for his or her inexhaustible determination, extraordinary strength of mind, and impressive resilience. The awarded cyclist will have the honor of competing the following day with the red race number, a tangible symbol of his indomitable spirit and his leading role in the previous stage.
As Official Partner of both the Giro d'Italia and its women's counterpart, BWH Hotels Italia & Malta reaffirms its commitment to the development of the sport and, in particular, to the valorization of female talent.
“We firmly believe in the strength and talent of women,” said Sara Digiesi, CEO of BWH Hotels Italia & Malta, “and our choice to support the Gran Premio Combattività stems precisely from this belief. This award celebrates the most authentic essence of the sport: not just victories, but the ability to overcome one's limits, to react to adversity, and to give one's all even when the goal seems unattainable. This recognition is a tribute to the energy of those who don't give up, but relaunch, react, and get back up. reflecting a concept of hospitality that, just like the competing athletes, aims to make a difference: dynamic hospitality, attentive to people and capable of generating a positive impact, both inside and outside the hotel facilities."
A successful partnership
Matteo Mursia, Chief Revenue Officer of RCS Sports & Events, also shared the enthusiasm for this renewed collaboration. Mursia expressed his satisfaction with the continuation of the partnership with BWH Hotels, a brand already a protagonist in the men's Giro d'Italia and now an integral part of the Women's cycling's Giro d'Italia as well.
"Their presence at our side," Mursia stated, "strengthened by their sponsorship of the Gran Premio Combattività, one of the athletes' most coveted milestones, confirms the quality and reliability of our project. This contribution is essential to increase the prestige and international attractiveness of the event.The support of a globally recognized brand like BWH Hotels represents a concrete added value, essential for the growth of women's cycling and for offering an increasingly professional and comprehensive organizational experience."
In addition to its support of the world of sports, BWH Hotels stands out for its tangible commitment to women's empowerment within its organization. The group boasts a significant presence of women in the company, with over 60% of resources represented by women, many of whom hold roles of responsibility and leadership. For years, BWH Hotels has promoted actions aimed at inclusion, professional development and the creation of a fair, innovative and attentive working environment that is attentive to individual aspirations, with a particular emphasis on women, who are often still hindered by cultural and structural barriers.
This commitment has been officially recognized with the achievement of the UNI/PdR 125:2022 certification for gender equality, issued with the support of the Winning Women's cycling Institute and renewed for the second consecutive year in May 2025.
Leader in global hospitality
BWH Hotels is a hospitality giant with 4.300 properties in over 100 countries. In Italy, where it landed in 1982, the group has established itself as a sector leader, currently counting 170 properties distributed throughout the country and in Malta. At the beginning of 2024, BWH Hotels Italia & Malta officially completed its transformation into a Benefit Corporation, reaffirming its commitment to having a positive impact on society and the environment.
With a team of ninety professionals operating from the headquarters in Milan and throughout ItalyLed by CEO Sara Digiesi and President Walter Marcheselli, the group offers its hoteliers a network that guarantees performance, reach, quality, identity, innovation, and personalized solutions. Additionally, BWH Hotels Italy & Malta provides access to global marketing and distribution opportunities that would otherwise be closed to independent hotels. Loyalty programs such as Best Western Rewards and WorldHotels Rewards are fundamental pillars for business development, boasting 62 million members worldwide who enjoy exclusive benefits, dedicated rates and advantages.
Under the BWH Hotels umbrella, renowned brands such as WorldHotels, Best Western Hotels & Resorts and SureStay Hotels operate.
