BWH Hotels Italia & Malta recently announced its new partnership with the Giro d'Italia and the Giro d'Italia Women's cycling, strengthening the bond between hospitality, sport, and local development. The renowned international hotel brand thus becomes the Official Partner of the historic cycling competition, which will reach its 108th edition in 2025. The next Corsa pink, we remind you, will start on May 9th from Albania, to end on June 1st in Rome. The version female of the event, the Giro d'Italia Women's cycling, will take place from 6 to 13 July.
According to the report “The Observatory on the Italian Sports System” by Bank Ifis, The Giro d'Italia in 2023 involved 9,4 million people, generating an overall economic impact of €2 billion, €600 million of which will be immediate and €1,4 billion in the months to come. In addition to attracting spectators during the stages, the event stimulates a lasting tourism effect: The report estimates that 618.000 spectators return to the venues they visited within 12-18 months, while 1,8 million choose new destinations inspired by images broadcast on TV.
Strategic hospitality for the event
«We are extremely proud to be the Official Partner of the Tour of Italy “This is an event that not only celebrates sporting excellence but also represents a unique opportunity to promote Italian tourism,” said Sara Digiesi, CEO of BWH Hotels Italia & Malta. “With a network of hotels spread across the country, BWH Hotels is the ideal partner to welcome tourists, cycling enthusiasts and industry professionals, offering quality hospitality that extends beyond the duration of the race. The Giro d'Italia will allow us to meet our guests at the various stages, engage with local hoteliers and partners, and promote the region's excellence. We strongly believe in the combination of sport, tourism and hospitality and we invest to make it even stronger., celebrating the athletes and the natural and cultural beauties of Italy."
«The collaboration with BWH Hotels – replied Matteo Mursia, Chief Revenue Officer of RCS Sports & Events – strengthens the prestige of the Cycling events of RCS Sport & Events. The BWH facilities are distributed throughout the territory crossed by the Giro d'Italia Men's and Women's cycling's races., ensuring high-level hospitality for teams, media, partners, and organizing staff. We are confident that this agreement will bring great mutual satisfaction."
