The (first) centenary of Abus's founding represents an extraordinary occasion for celebration. What better way to mark it than through one of cycling's most iconic events, the 2024 Giro d'Italia?
«With great satisfaction – declared Charlie Hancock, Category Manager Track Security of Abus Italia – this year Abus is racing the Giro with three teams: the Movistar Team of Nairo Quintana, Team Tudor with Alberto Dainese and Matteo Trentin, and Team Alpecin Deceuninck with Nicola Conci, at his fourth participation in the Giro d'Italia. For Abus it is a truly historic achievement, the first major stage race in which so many teams rely on our productsBut what makes this moment so significant?
«The answer lies in the fact that Our high-end helmets, used by Tudor and Movistar, are Made in Italy: a tangible testament to our commitment to artisanal excellence and quality. It's thrilling to see our helmets and accessories in action at the Giro, knowing they were designed and manufactured with great dedication in Italy. With Team Alpecin Deceuninck, we are partners when it comes to safety."
100 years of history
This year Abus presented the second generation of the famous GameChanger helmet, a true concentration of technology and innovation. Every detail of this aerodynamic helmet has been designed with one purpose in mind.: ensuring top-level performance. By collaborating with professional athletes and manufacturing in Italy, Abus engineers have been able to develop a product that meets extremely high standards.
The experience gained in professional cycling, the result of close collaborations with major competitive organizations and extraordinary athletes, plays a crucial role in the development and innovation of cycling helmets. Through synergies with leading companies in the sector, Abus has channeled a vast array of knowledge, skills and advanced technologies to create high-quality series products. The evolution of the cycling helmet is not just a matter of protection, but also of optimal performance and comfort. Thanks to its experience in professional cycling, Abus has understood the demanding challenges and needs of world-class athletes. And this awareness has enabled the design and production of helmets that not only meet the most stringent safety standards, but also offer high aerodynamics, lightness and ventilation.
Feedback from the pros
«Every single phase of the product development process – continues Hancock – is guided by in-depth research and a constant commitment to excellence. We collaborate with industry experts, engineers and professional athletes To test and refine every single detail of the helmet. From the shape of the outer shell to the layout of the internal ventilation channels. This quality-driven approach allows us to ensure that each helmet is a high-quality production product, ready to deliver superior performance.
"Furthermore, our close collaboration with professional athletes allows us to maintain a competitive advantage in the industryBy closely observing athletes' needs and gathering detailed feedback from the field, we are able to quickly identify emerging trends and adapt our products accordingly."
