The 2024 edition of the America's Cup, the 37th, officially kicked off in the waters off the port of Barcelona. Among the protagonists of this legendary event—the first edition dates back to 1851…— there is the Italian Luna Rossa Prada Pirelli team, which competes with the support of an exceptional "ally": Cetilar, a brand specializing in sports nutrition supplements. This important collaboration has led to the creation of a unique and innovative initiative aimed at maximizing the crew's physical and mental performance. For this edition of the America's Cup, cetilar has in fact introduced a special promotion dedicated to all sports enthusiasts and supporters of the Luna Rossa team making available a 25% discount on a selection of products from the “Nutrition“: a series of supplements considered essential for those who practice high-level sports.
These products were used by Luna Rossa athletes during their preparation for the America's Cup, supporting them along the path that led them to compete in the waters of Barcelona.
The “Human Performance” project
The heart of the collaboration between Cetilar and Luna Rossa Prada Pirelli is represented by the “Human Performance” project, an innovative and ambitious program created to optimize the psychophysical condition of the Italian crewThis path involved the team's athletes for two years, offering them a comprehensive approach that ranged from nutrition to athletic preparation, including mental training and medical check-ups.
The “Human Performance” project did not limit itself to providing Cetilar-produced food supplements, but also involved a team of top-level physical trainers and experts who worked closely with Luna Rossa athletes. The goal was to improve not only the physical endurance, but also the ability to manage mental pressure and emotions, fundamental elements in a challenging competition like the America's Cup.
Now, after two years of intense preparation, the team has taken to the water to give their all in this legendary challenge. The body, mind and heart of the Luna Rossa crew have been… “trained” to achieve the maximum possible performance, and Cetilar's support has been fundamental in this journey.
The America's Cup is one of the most prestigious events in the world of sailing, and Luna Rossa Prada Pirelli, with Cetilar at its side, is fighting for victory: a long challenge that is not only about physical strength, but also mental resilience, teamwork, and determination. Cetilar and Luna Rossa Prada Pirelli are together at the 2024 America's Cup, ready to write a new chapter in sailing history...
