Cetilar Nutrition is the new Official Nutrition Partner of the Giro d'Italia Giro-E, Giro Next Gen and Giro d'Italia Women's cycling. PharmaNutra, the pharmaceutical company based in Pisa of which Cetilar Nutrition is part, has in fact announced the definition of a three-year partnership that will see the Cetilar Nutrition brand alongside the cycling events of RCS Sport & Events.
This important agreement consolidates the role of Cetilar Nutrition as a leading player in the sports nutrition supplement sector, strengthening the link between the brand and endurance competitionsThe Giro d'Italia, in fact, is not just a cycling race, but an event that celebrates Italian culture, history, and passion, exporting national excellence throughout the world. This collaboration represents a unique opportunity for PharmaNutra to gain international visibility., espousing shared values such as commitment, the pursuit of excellence and dedication.
Innovation and quality
Launched in 2023, the Cetilar Nutrition line was designed to meet the needs of athletes, with a range of innovative products that support energy, hydration and recovery. Designed to meet and support the challenges of long distance sportsCetilar Nutrition products meet the needs of those who practice cycling: a sport that requires physical endurance and optimal management of energy resources. The brand's presence in the sector is already significant, with collaborations with professional teams including VF Group-Bardiani-CSF Faizanè and with important events such as the Gran Fondo Strade Bianche and the Gran Fondo Il Lombardia Felice Gimondi.
The partnership with the Tour of Italy, Giro-E, Giro Next Gen and Giro d'Italia Women's cycling – represents a further step forward for Cetilar Nutrition. Thanks to global media coverage and the large audience following the event, the brand will have the opportunity to expand its market presence, generating economic and image benefits. The agreement also includes co-branding activities and promotional campaigns, aimed at demonstrating PharmaNutra's commitment to innovation and quality.
Commitment to cycling
"Being chosen as the Official Nutrition Partner of the Giro d'Italia is a source of great pride for us," said Roberto Lacorte, Vice President of PharmaNutra spa, "and this partnership in particular demonstrates our commitment to developing innovative solutions to support athletes in their most complex challenges. Furthermore, the Giro d'Italia, after 45 years, will stop in Pisa, the headquarters of our company., making the agreement even more exciting and meaningful. Thanks to this collaboration, PharmaNutra confirms its leading role in the sports nutrition market, preparing for three years of sport, innovation, and passion. Cetilar Nutrition will also continue to be the Official Nutrition Partner of important events such as Strade Bianche, Gran Fondo Strade Bianche and Gran Fondo Il Lombardia, and the VF Group-Bardiani CSF-Faizanè team, thus reaffirming their strong commitment to the world of cycling."
