Classified at Eurobike: Innovation and Connections at the Center

09.07.2025
3 min
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The Frankfurt Messe was once again the beating heart of world cycling during the recent Eurobike expo, an event that went beyond a simple product showcase to become a hub of meetings, exchanges, and innovation trends. Among the protagonists of this edition, the Belgian brand Classified he was able to distinguish himself, not only for its revolutionary technological solutions but also for its ability to create an atmosphere of authentic connection with cyclists, partners and enthusiasts.

The Classified stand was transformed into a lively meeting point, where dialogue and sharing reigned supreme. Visitors had the unique opportunity to experience first-hand the latest innovations, including the highly anticipated Di2 integration., and experience the QuantumShift system first-hand on the hub VisitAlongside the breathtaking bikes, there were plenty of opportunities to toast with a Belgian beer and exchange opinions with the team, gathering valuable feedback and anticipating future directions in transmission optimization.

Classified introduced the integrated system with Shimano Di2
Classified introduced the integrated system with Shimano Di2

Di2 integration: a step forward

Classified’s headline announcement at Eurobike 2025 was undoubtedly the integration of the Powershift hub with the Shimano Di2 drivetrain. This innovation allows riders using Di2 drivetrains to operate the Powershift hub internal two-speed shifting directly through your existing Shimano shift levers. The result is an incredibly smooth and intuitive user experience that eliminates the need for additional buttons or remotes, combining renowned Di2 precision with the revolutionary efficiency of Powershift.

One notable aspect of this update is that it is completely free and does not require any additional hardware. This integration combines the benefits of Classified's Powershift hub with the reliability of Shimano's 12-speed Di2 rear drivetrain.The end result is a clean, high-performance 1x setup that delivers instantaneous gear changes under load, while still providing a wide gear range and optimal progression.

To activate the Di2 connection, you must use the Classified app, available for iOS and Android devices. The app also represents the only channel to update the firmware of the Powershift Smart Thru-Axle to the latest available version. It's essential to ensure you're using the latest version of the app to ensure full compatibility and access to all features.

Philippe Gilbert is an ambassador for Classified
Philippe Gilbert is an ambassador for Classified

Unprecedented efficiency

The question “How does Classified work?” is answered in the unprecedented shifting performance, efficiency and aerodynamics this system offers. Classified has proven that there is a valid alternative to the front derailleur, capable of offering the same functionality while eliminating all the inherent disadvantages. The answer is Powershift technology: a wireless 2-speed shifting system integrated directly into the rear hub. This revolutionary solution allows gear changes in a fraction of a second, even under full load and on any type of terrain.

The motto “Less is more” sums up Classified's approach to drivetrain efficiency. Eliminating the front derailleur not only significantly reduces maintenance time, but also aerodynamic resistance. Cross-chainring is also eliminated, increasing efficiency thanks to straighter chain lines. Furthermore, the absence of the small chainring avoids 45% more force on the chain itself.

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