During our visit to the Colnago headquarters in October last year, Manolo Bertocchi, Head of Marketing Colnago, he had told us about the adoption of blockchain technology on some of the main Colnago models, such as the C68 and V4RsThis is an exclusive service offered by the Cambiago-based company to certify the authenticity of its creations. This initiative is so noteworthy that it received the "Innovation Award" at the 2023 edition of SMAU.
Today Colnago has decided to extend blockchain technology to used bicycles through the Retrofitting system. The choice of this name is no coincidence. It actually means adding new technologies or features to an existing object.
How does it work?
Colnago Retrofitting is aimed primarily at owners of used bicycles of the cloverleaf brand, wishing to ascertain the originality of their vehicle, or at those who wish to take possession of one.
For a minimal outlay, the certification process begins by filling out a dedicated form, available on the Colnago website. We require some images of the bicycle and other evidence to provide the Colnago team with all the information possible to confirm its origin, such as the serial number on the frame or a purchase invoice. These elements will be carefully evaluated by Colnago experts, which will provide a final response, positive or negative as the case may be, on the authenticity of the bicycle frame kit.
Once the authenticity of the frame kit has been certified, Colnago will provide the owner with a certificate of authenticity and a special tag To be applied to the frame, it will allow the bicycle to be registered in Blockchain. This is a public digital registry that guarantees maximum security and transparency in information management.
Many benefits
The tag to be applied on the frame of your Colnago will not only be a further distinctive sign of authenticity, but will also offer numerous practical benefits for ownersHere they are below:
- Authentication of the originality of the frame kit: a bike with an original certificate of authentication and unalterable will acquire additional value on the used bicycle market. Guaranteed authenticity will become a key element for collectors and enthusiasts, making selling easier in the future. It will also increase the ease of resale, as the presence of the tag and Blockchain registration will significantly simplify the sales process by guaranteeing potential buyers that the bicycle is authentic, thus increasing trust and transparency in the transaction.
- Certification of ownership of the vehicle: since the bicycle is an unregistered movable good, the burden of proof of ownership is presumed to be on the possessor; in this case there will be certainty of ownership of the bicycle, effectively reversing the burden of proof in the event of legal disputes.
- Protection in case of theft: Blockchain registration will allow you to easily report any bicycle theft. This innovative system, which combines technology and security, will help owners protect their valuable investment.
Those who register their Colnago on the blockchain will also be entitled to a series of additional benefits. For example, the possibility of taking part in the Gran Fondo Colnago in a privileged gridOther benefits will be determined and communicated from time to time by Colnago, via email, to those entitled to them.
The sense of belonging
To conclude, the retrofitting proposed by Colnago will not only contribute to the census of Colnago bicycles in circulation, but it will also allow to increase the perceived value of the brand, guaranteeing its authenticityAt the same time, the bond of belonging and sense of pride of Colnago owners will be strengthened, as from now on they will be able to feel part of an exclusive community.
